TORONTO – CBC’s Murdoch Mysteries has kicked off its first brand partnership campaign with The Hospital for Sick Children (SickKids) in order to mark the renowned paediatric hospital’s 140th anniversary.
The cross-platform campaign explores the past and present history of SickKids and includes representation in Murdoch Mysteries upcoming two-hour holiday special and a series of public service announcements (PSAs) encouraging viewers to donate during the holidays.
The campaign kicked off this week with a PSA featuring series star Hélène Joy, known to audiences for her role as Dr. Julia Odgen (pictured), inviting viewers to visit the SickKids interactive digital timeline to investigate the hospital’s history through its shareable…
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MONTREAL – People who say TV and radio are dead because new digital media have taken their place are lying to you.
That was the rather blunt message delivered at the CBC Media Forum, a gathering of advertising and marketing professionals that took place Wednesday in Montreal and repeats Thursday in Toronto.
Invited speakers used statistics and plenty of swear words to make the point that despite all the buzzwords and hype surrounding digital media and online advertising, traditional mass marketing is still the most effective way of reaching an audience.
“We marketers are taught not to think simply… thinking…
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OTTAWA – The CRTC has announced plans to hold two events leading up to its Discoverability Summit next May.
In collaboration with the National Film Board of Canada (NFB), the Commission will host the first event in Vancouver on December 1st at The Chan Centre for Performing Arts from 9:00 AM to 12:30 PM. As Cartt.ca reported, 'En route to the Discoverability Summit: Content in the Age of Abundance’ will be moderated by CBC Radio Spark host and creator Nora Young, and feature Tony Chapman, founder and CEO of Tony Chapman Reactions, as the keynote speaker.
Discussions will focus on English-language…
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WITH THE ELECTION OVER WITH, there will be debate and discussion around the priorities of the new Liberal government with regard to shaping communications and digital policy.
I suspect that, perhaps with the exception of more funding for the CBC, and a few other election promises, communications will not be an immediate priority for the transition team or for Cabinet. It’s not that communications/digital policy isn’t relevant, whether in respect of competition and choice, price, culture, accessibility, economic growth, innovation in IT or jobs. It’s just these things are not seen, politically, to be broken enough, particularly on the carriage…
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TORONTO – Two unions representing CBC employees are calling for CBC/Radio-Canada president Hubert Lacroix and the board of directors to step down, saying that employees have lost confidence in their leadership.
The Canadian Media Guild says that it has joined forces with the SCRC, which represents 3,000 Radio-Canada employees in Québec and New Brunswick, “to ask for an end to the leadership of a team that is implementing a plan to weaken the public broadcaster”.
“After much consideration and meetings with our elected union leaders across the country, we are forced to take this step, before the plans implemented by this leadership…
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OTTAWA – The CRTC will kick off the first part of its Discoverability Summit on December 1st in Vancouver.
Co-hosted by CRTC chair Jean-Pierre Blais and NFB Commissioner Claude Joli-Coeur, attendance at ‘En route to the Discoverability Summit: Content in the Age of Abundance’ is by invitation only, but the event will be live streamed on the CRTC’s YouTube channel.
The confab promises to feature international experts, thought leaders and high-profile innovators to explore how new tools and techniques can be used to help viewers find the content they want and help solve the global challenge of audiovisual content discoverability. CBC Radio Spark host…
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PEOPLE ARE ALREADY CALLING Justin Trudeau our first “selfie” Prime Minister. Images of him on the campaign trail – and the day after the election – mugging with various Canadians who have one arm outstretched and the other around our PM-to-be number in the hundreds of thousands. He’ll apparently even click it for you, if you like.
Of course, those snapshots are then uploaded to the likes of Facebook, Instagram, Snapchat, Twitter, LinkedIn or any other sharing platform to display to followers around the country and the world. Just Google “Justin Trudeau selfie”.
Invariably, those images ride…
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TORONTO – CBC/Radio-Canada has been awarded the Canadian broadcast rights for the the Beijing 2022 Olympic Winter Games and the 2024 Olympic Games, making it the official broadcaster for the next five Olympic Games including Rio 2016, Pyeongchang 2018, and Tokyo 2020.
Financial terms of the deal were not disclosed. As lead broadcaster, CBC/Radio-Canada said it will be working once again with its primary Olympic broadcast partner Bell Media along with Rogers Media.
CBC/Radio-Canada will also be a broadcast partner, from 2016 until at least 2023, for the International Olympic Committee’s new global digital Olympic Channel. The public broadcaster will provide…
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WHEN JUSTIN TRUDEAU is sworn in as Prime Minister his Liberal party will face a number of key telecommunications issues in the next 12 months.
These include meeting the challenge of an increasingly digital world, innovation, privacy regulations, wireless competition, dealing with the rural-urban broadband divide and increasing access to our digital future with poor Canadians.
One of the most obvious problems with trying to read how the new government might deal with these issues is that telecom and broadcast policies didn't figure largely in the leaders' debates or their major speeches.
Still, the Liberal platform makes a few promises:
Repeal of "problematic…
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TORONTO – CBC has named Chris Harris as executive producer, digital, scripted, effective immediately.
Harris, pictured, returns to CBC from his most recent position as VP strategy and business development with content studio Secret Location, a position he held since 2013. He previously spent more than seven years with CBC, from 1999–2006, as an award-winning interactive producer and journalist, working in Sports, News, Kids, and Television. In 2006 he joined Alliance Atlantis/Canwest where he led the digital content teams at Shaw Media and Canwest as both director and head of oine content, plus was Shaw Media’s first ever head of social media.
In his new role,…
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