Cell phone only Canadians eschew traditional TV: MTM

OTTAWA – As more Canadians abandon their landlines in favour of wireless, these “cell phone only" households are distinct in their media habits, says a new report from Media Technology Monitoring (MTM).According to the latest Statistics Canada findings, 21% of Canadian households are now reported to be using a cell phone as their sole form of telephone service. The report Cell Phone Only Households: Analysis of the Canadian Market provides an overview of the cell phone only individual with respect to demographics, technology ownership and media use, and compares this group to cell phone owners who also have a traditional landline...