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July 30, 2015 1 hour 11 min ago

MTM Report: Majority of English TV viewers engage with second screen

OTTAWA — More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, such as chatting about a TV program on social media. That's according to the latest report from Media Technology Monitor (MTM), Second Screen Interaction: Analysis of the Anglophone Market. Read More »

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