CBC, CMPA press CRTC on increased discoverability of CanCon

By Ahmad Hathout The public broadcaster and a trade group representing independent producers are floating the use of platform home pages as a possible way to amplify the discoverability of Canadian content. Representatives from CBC/Radio-Canada said Wednesday that the CRTC should ensure that discoverability and marketing of such content are not counted toward distributors’ contribution requirements, including both the base financial component and traditional Canadian programming expenditures (CPE). The reason, according to CBC execs, is that vertically integrated broadcasting giants already support discoverability and promotion of CanCon “as a regular course of their business." Indeed, VIs including Bell and Rogers...