Brad Danks | CEO, OUTtv Media Global
Part 6 – CARTT Series: Beyond the Walled Garden
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Moving toward global distribution doesn’t make the domestic market irrelevant. In fact, the opposite is true: countries that export the most media usually have the strongest homegrown broadcasting institutions. Export success isn’t just supported by a solid domestic base, it depends on it.
Domestic strength isn’t about protectionism. It’s the industrial backbone that allows us to achieve both cultural goals and export ambitions.
The International Evidence
This pattern…
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Brad Danks | CEO, OUTtv Media Global
Part 5 – CARTT Series: Beyond the Walled Garden
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By now, the pattern is clear. Canada’s media problem isn’t a shortage of creativity or public investment. The real issue is a system that rewards activity instead of learning, production instead of ownership, and stability over adaptation. The result? A steady stream of cultural moments that never add up to lasting advantage.
What’s often overlooked is that the future of Canadian media is already being built at…
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"Our Canadian telecom CapEx will continue to decline": Bibic By Ahmad Hathout Bell President and CEO Mirko Bibic said Thursday that the telco is focusing its investing strategy on what... Continue Reading
By Ahmad Hathout Culture Minister Marc Miller said Thursday that the $6 billion he said was the projected value of a prospective tax credit for broadcasting news was an “error.”... Continue Reading
Brad Danks | CEO, OUTtv Media Global
Part 4 – CARTT Series: Beyond the Walled Garden
Read – Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7
Artificial intelligence doesn’t solve Canada’s media problem – it reframes it.
For decades, Canada’s structural challenge wasn’t a shortage of creative talent, it was the limitations of a small domestic market. The US dominated global television because its domestic revenues were large enough to support production values that travelled. Canada couldn’t match those economics, but Canadian content did find international markets when funded by the Walled Garden…
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The members of the Global Coalition on Telecommunications (GCOT), which includes Canada, announced Monday the European Union, represented by the European Commission, has become the coalition’s first strategic partner. GCOT was established in... Continue Reading
Editor's note: The minister took to X on May 7, 2026 to say the $6B was an "error." By Ahmad Hathout Culture Minister Marc Miller told the Standing Committee on... Continue Reading
Brad Danks | CEO, OUTtv Media Global
Part 3 – CARTT Series: Beyond the Walled Garden
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Whenever Canadian media lands an international hit, our reflex is always, “How do we make more of those?” A show succeeds, the spotlight follows, and we assume all the system needs is more ambition, better marketing, or extra funding for lookalike projects.
That logic makes sense, but it’s only half the story.
Here’s the uncomfortable truth: just because a show succeeds doesn’t mean the business does, or that…
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By Ahmad Hathout The attorney general, on behalf of Innovation, Science and Economic Development (ISED), is asking the Federal Court of Appeal to intervene in SaskTel’s challenge to the CRTC’s... Continue Reading
Brad Danks | CEO, OUTtv Media Global
Part 2 – CARTT Series: Beyond the Walled Garden
Read – Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7
Canada’s media sector consistently produces strong creative talent, compelling content, and flashes of international success. The deeper issue isn’t simply decline, it’s that we haven’t redesigned the system to capture the new opportunities streaming and AI now offer. As a result, Canada keeps missing out on the real upside, time after time.
Canada invents, but rarely converts. We produce cultural milestones that spark briefly and then fade,…
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