TORONTO – CBC has named Tara Ellis as executive director of scripted content effective October 19.
Ellis, (pictured), was most recently senior director of original drama content for Shaw Media. Prior to that, she was Alliance Atlantis's VP of content for Showcase, and executive in charge of production for CBC.
In her new role, Ellis will lead CBC's scripted content teams as they continue to raise the bar in comedy and drama, kids programming and digital originals, reads the announcement. Ellis will report to programming GM Sally Catto and reporting to her will be the senior directors of drama, comedy and…
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TORONTO – CBC is making all of its digital display advertising inventory available programmatically in order to offer advertisers deep targeting combined with reach and scale.
The move makes CBC the first Canadian media publisher to make 100% percent of their display inventory available to private buyers through Index Exchange’s header tag technology. With access to a larger pool of inventory along with real time insights and optimization, marketers will deliver the right message, at the right time to the right audience, reads the news release.
“At CBC we’re in a fortunate position where we have an incredibly strong audience…
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WINNIPEG – It’s only been 15 months, but CBC/Radio-Canada said its new strategy ‘A Space For Us All’ is beginning to pay off.
At its annual public meeting Tuesday in Winnipeg, president and CEO Hubert Lacroix told employees that the public broadcaster was able to reinvest $23 million from savings into Canadian programs this year, the first time that it has been able to reinvest in its schedules since 2009.
“We’ve continued to improve our financial stability despite the industry-wide weakening of television advertising”, Lacroix said in his remarks. “We’ve done this by reducing our expenses by $105 million dollars,…
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TORONTO – Shaw Media revealed a number of new organizational changes to its original content team Wednesday, a combination of promotions and new hires.
Led by SVP and chief creative officer Christine Shipton, the division is responsible for the development of original series and co-productions, the creation of multiplatform content, and domestic and international strategic partnerships.
According to an internal memo, the changes are as follows:
Lisa Godfrey, Head of Original Content
Godfrey (pictured) has over 25 years experience in the television industry both in production and broadcasting. As head of original content at Shaw Media, she oversees all Canadian programming for Global…
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HALIFAX – Bell Aliant announced a number of new enhancements for its customers in Atlantic Canada Tuesday with the launch of a new FibreOp TV feature called Restart, more On Demand TV programming, and faster Internet service.
Restart offers customers the ability to watch select TV shows already in progress from the beginning and browse backwards in the guide for up to 30 hours and watch previously aired programs as if they were live TV. The feature supports programming on over 100 channels including CBC, CTV, Global TV, HBO Canada, Super Channel and TSN.
Customers with both HD and PVR will…
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TORONTO – The CBC has announced that Martin Markle is returning to the national public broadcaster as senior director of children's content, and Zach Feldberg will become executive in charge of production, digital originals.
Starting September 28, Markle will lead the Kids' CBC team where he will oversee the development and production of all children's content and help to grow CBC's multi-platform strategy as it relates to CBC's youngest viewers, reads the announcement.
"Martin's breadth of experience in both production and broadcast, his strong relationships with the independent community and his passion for children's programming make him an ideal candidate to oversee…
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TORONTO – New motorsports network MAVTV has launched its Canadian website and Facebook page as it races towards its network launch.
The new site offers information regarding roll out plans for MAVTV Canada, motorsports videos, and contests unique to the Canadian market.
A partnership between Anthem Media Group and Lucas Oil Products, MAVTV Canada will feature exclusive automotive and motorsports programming such as The Dave Despain Show, Stacey David’s GearZ and Speed Sport; events such as the Chili Bowl, The AMA Pro Motocross series, the Lucas Oil Challenge Cup and NHRA Drag Racing as well as grassroots series featuring sprint boats, pro…
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TORONTO – CBC is partnering with global media company Fullscreen in an effort to help Canadian content creators reach new audiences across the country through CBC, YouTube, and other distribution platforms.
The CBC|Fullscreen Creator Network will give CBC access to more than 2000 Canadian-based content creators in all genres currently working with Fullscreen. The partnership will also extend CBC’s audience reach, national footprint and sales opportunities with Fullscreen’s expertise in developing and supporting digital content creators to build a creator network in the Canadian marketplace.
“This new partnership will allow CBC to deepen its leading digital relationship with audiences by supporting this emerging…
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TORONTO – CBC is not in the process of selling off all of its buildings, despite assertions to the contrary made by a union representing CBC employees.
The Canadian Media Guild issued a news release on Tuesday claiming CBC told staff at a town hall meeting that it is selling all its property across the country, including major production facilities in Montreal and Toronto.
But the national broadcaster calls those allegations false. CBC/Radio-Canada manager of media relations Alexandra Fortier told Cartt.ca on Wednesday that the broadcaster is abiding by its current strategic plan known as Strategy 2020: A space for us all.
“As…
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TORONTO – Digital Reno Agency has named James Roy as president, effective immediately.
Digital Reno Agency is an independent corporation focused on broadcasting and content marketing and creating new ways to digitally develop and distribute clients' stories.
With responsibility for all aspects of production and a mandate to accelerate the company's growth in digital storytelling formats, Roy will work with the board to achieve strategic objectives and lead the team in developing and producing innovative podcasts, video, and proprietary content platforms for the company's clients, reads Monday’s announcement.
Roy brings over 35 years of experience in radio drama, live broadcasts, and theatre,…
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