OTTAWA – Former Société Radio-Canada exec Catherine Cano has been named as the new president and general manager of CPAC, effective January 11, 2016.
Cano, pictured, replaces Colette Watson who earlier this year was promoted to VP of TV and broadcast operations at Rogers Media.
With more than 20 years of executive leadership experience in broadcasting across all platforms, Cano began her career on Parliament Hill before turning her sights to media where, over the next two decades, she held an array of positions at the CBC/SRC. These include senior news producer of the Parliamentary Ottawa Bureau, editorial producer of Le Point, editor-in-chief…
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OTTAWA – YouTube has become one of the biggest online video sharing platforms ever, with nearly two thirds of Canadians now using it. But who’s watching YouTube and how are they watching?
A new Media Technology Monitoring (MTM) report called YouTube: An Analysis of the Canadian Market found that YouTube is most popular among students and Canadians under 35, though viewership is also closely related to education and household income.
Highlights from the report include:
– Nearly 7 in 10 of Canadians watch content on YouTube monthly, with 1 in 3 YouTubers viewing content at least once a week;
– The computer is the device…
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LOS ANGELES – Retired NBA all-star Steve Nash and Insight Productions are teaming up on a new drama series for CBC that will be set in the world of youth basketball.
With a working title of Hardwood, the series will follow a flashy, big-city entrepreneur who opens an elite youth basketball academy in a sleepy farming town outside of Toronto. Skander Halim (Pretty Persuasion, 18 To Life) created the series and is writing the pilot. Nash (pictured), through his company Meathawk Productions, has been named as an executive producers on the series.
“I see our young basketball stars having to navigate…
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TORONTO – CBC’s Murdoch Mysteries has kicked off its first brand partnership campaign with The Hospital for Sick Children (SickKids) in order to mark the renowned paediatric hospital’s 140th anniversary.
The cross-platform campaign explores the past and present history of SickKids and includes representation in Murdoch Mysteries upcoming two-hour holiday special and a series of public service announcements (PSAs) encouraging viewers to donate during the holidays.
The campaign kicked off this week with a PSA featuring series star Hélène Joy, known to audiences for her role as Dr. Julia Odgen (pictured), inviting viewers to visit the SickKids interactive digital timeline to investigate the hospital’s history through its shareable…
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MONTREAL – People who say TV and radio are dead because new digital media have taken their place are lying to you.
That was the rather blunt message delivered at the CBC Media Forum, a gathering of advertising and marketing professionals that took place Wednesday in Montreal and repeats Thursday in Toronto.
Invited speakers used statistics and plenty of swear words to make the point that despite all the buzzwords and hype surrounding digital media and online advertising, traditional mass marketing is still the most effective way of reaching an audience.
“We marketers are taught not to think simply… thinking…
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OTTAWA – The CRTC has announced plans to hold two events leading up to its Discoverability Summit next May.
In collaboration with the National Film Board of Canada (NFB), the Commission will host the first event in Vancouver on December 1st at The Chan Centre for Performing Arts from 9:00 AM to 12:30 PM. As Cartt.ca reported, 'En route to the Discoverability Summit: Content in the Age of Abundance’ will be moderated by CBC Radio Spark host and creator Nora Young, and feature Tony Chapman, founder and CEO of Tony Chapman Reactions, as the keynote speaker.
Discussions will focus on English-language…
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WITH THE ELECTION OVER WITH, there will be debate and discussion around the priorities of the new Liberal government with regard to shaping communications and digital policy.
I suspect that, perhaps with the exception of more funding for the CBC, and a few other election promises, communications will not be an immediate priority for the transition team or for Cabinet. It’s not that communications/digital policy isn’t relevant, whether in respect of competition and choice, price, culture, accessibility, economic growth, innovation in IT or jobs. It’s just these things are not seen, politically, to be broken enough, particularly on the carriage…
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TORONTO – Two unions representing CBC employees are calling for CBC/Radio-Canada president Hubert Lacroix and the board of directors to step down, saying that employees have lost confidence in their leadership.
The Canadian Media Guild says that it has joined forces with the SCRC, which represents 3,000 Radio-Canada employees in Québec and New Brunswick, “to ask for an end to the leadership of a team that is implementing a plan to weaken the public broadcaster”.
“After much consideration and meetings with our elected union leaders across the country, we are forced to take this step, before the plans implemented by this leadership…
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OTTAWA – The CRTC will kick off the first part of its Discoverability Summit on December 1st in Vancouver.
Co-hosted by CRTC chair Jean-Pierre Blais and NFB Commissioner Claude Joli-Coeur, attendance at ‘En route to the Discoverability Summit: Content in the Age of Abundance’ is by invitation only, but the event will be live streamed on the CRTC’s YouTube channel.
The confab promises to feature international experts, thought leaders and high-profile innovators to explore how new tools and techniques can be used to help viewers find the content they want and help solve the global challenge of audiovisual content discoverability. CBC Radio Spark host…
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PEOPLE ARE ALREADY CALLING Justin Trudeau our first “selfie” Prime Minister. Images of him on the campaign trail – and the day after the election – mugging with various Canadians who have one arm outstretched and the other around our PM-to-be number in the hundreds of thousands. He’ll apparently even click it for you, if you like.
Of course, those snapshots are then uploaded to the likes of Facebook, Instagram, Snapchat, Twitter, LinkedIn or any other sharing platform to display to followers around the country and the world. Just Google “Justin Trudeau selfie”.
Invariably, those images ride…
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