OTTAWA – A growing number of Canadians without paid TV subscriptions or antennas are still avid TV consumers thanks to the myriad online options, according to a new report from the Media Technology Monitor (MTM).
TV My Way: Analysis of the Canadian Market looks at Canadians who consume TV almost exclusively online, a group that the MTM has coined as “TV My Way.”
Highlights from the report include:
– While currently 20% of Canadians live without a paid linear TV service, 11% of the Canadian population falls into the TV MY Way (TMW) lifestyle, choosing the Internet to consume their TV content;
-…
Continue Reading
TORONTO – Digital radio streaming app Radioplayer Canada launched Wednesday, billed as a partnership between the country’s private radio broadcasters, CBC/Radio-Canada, and campus and community stations.
The free Radioplayer Canada app gives radio listeners access to nearly every style of music, news, talk, and entertainment content, in both official languages, on any connected device, at any time of day, from anywhere, reads the news release.
Listeners may access live and catch-up radio broadcasts across the country through Radioplayer Canada's browser-player, and on connected devices through the iOS or Android app, including integrations with Apple CarPlay, Android Auto, Chromecast, and smartwatches.
CBC/Radio-Canada confirmed…
Continue Reading
TORONTO – A memo to CBC employees last week outlined some of the broadcaster’s plans to further automate its news production.
The memo, co-signed by CBC News general manager and editor in chief Jennifer McGuire and general manager, local services Fred Mattocks, expanded on last year’s initial announcement on the modernization project.
“Over the next year, all of News Network's daily programming in Toronto will adopt the Ross Overdrive automated production workflow and automated control rooms. The News Network evening program directed from Vancouver already uses an automated control room, and they too will adopt the new Ross Overdrive workflow. Power…
Continue Reading
Minister Joly says "timing was right"
GATINEAU, QC – Canadian Heritage Minister Mélanie Joly is sharing some of the input she received during her recent consultations on Canadian Content in a Digital World.
Based on feedback collected by Ipsos via the online portal, in-person events, social media discussions and mail and e-mail submissions, What We Heard Across Canada: Canadian Culture in a Digital World, released Tuesday, identified the following eight key themes and messages heard during the consultation:
– Showcasing Canada’s cultural sector: increased support for production of Canadian content as well as sustained efforts on marketing and communication will help underscore…
Continue Reading
TORONTO – With just under a year to go until the start of the PyeongChang 2018 Olympic Winter Games, CBC & Radio-Canada Media Solutions has created a new integrated sports sales & marketing team in an effort to better serve its promotional partners and advertisers.
Led by Adam Mitchell in the new role of sports partnerships director, the team includes three dedicated sales reps: Rosemary Pereira (broadcast), Michael Miller (broadcast) and Stephanie Moraes (digital). Mitchell will report to Mary Kreuk, executive director multi-platform media sales & marketing.
In addition, Mark Thomas was promoted to senior team lead, sports marketing to oversee marketing team…
Continue Reading
WITH ITS SUPER BOWL SIMSUB decision, which finally came to pass Sunday of course, the CRTC decided that a relative few people complaining they couldn’t watch American ads (ads!) was more important than the promotion and funding of Canadian content.
The decision to set aside simultaneous substitution and, essentially, cause direct harm to Bell Media – the company which purchased the rights to the game in Canada – is a fundamental departure from what the Commission is supposed to do, which is promote, foster and enable the distribution of Canadian content and culture through the Canadian broadcasting system. It’s impossible…
Continue Reading
TORONTO – North American Broadcasters Association VP and former CBC/Radio-Canada exec John Lee is one of three new elected members of the World Broadcasting Unions technical committee (WBU-TC) for 2017-2018.
Lee (pictured) retired from the public broadcaster in December after serving most recently as executive director of technology solutions. He is also a vice-president of the North American Broadcasters Association (NABA) and is chairman of NABA’s technical committee.
In addition to Lee, other members of the elected management team for the WBU-TC is Amal Punchihewa, ABU technical director (vice-chair), and EBU director of technology & innovation Simon Fell, who was elected…
Continue Reading
OTTAWA – There’s little doubt the digital sphere and alternative viewing platforms such as YouTube, Netflix, Amazon and others are changing the broadcast landscape. Broadcasters and programmers, though, say they aren’t shying away from the challenges, and instead are taking the long-view and experimenting with different types of content.
Some, such as Shaftesbury, are going digital first with niche content. It’s online-only Carmilla, a teen vampire LGTBQ focused program produced by its digital arm Smokebomb, has attracted about 53 million viewers over multiple platforms through its three seasons.
Christina Jennings, chair of the board and CEO at Shaftesbury, explained in the…
Continue Reading
OTTAWA – CBC/Radio-Canada vowed to become more digital, more local, and more ambitious in its Canadian programming in a new plan detailing how it will spend the federal government’s reinvestment.
The public broadcaster released its accountability plan Wednesday, in response to Budget 2016 which promised to invest an additional $75M in CBC/Radio-Canada for 2016-2017, rising to $150M in the following years. But it also tasked Minister of Canadian Heritage Joly to work with the public broadcaster to develop an accountability plan on how the funds would be allocated.
According to the aptly named CBC/Radio-Canada Accountability Plan, the Corp. will…
Continue Reading
TORONTO – Google retained top spot for the fifth year in the Top 10 Most Influential Brands in Canada, followed by Facebook and Microsoft, according to a study presented this week by the Institute of Communication Agencies.
The 2016 Most Influential Brands study, led by Ipsos, was conducted in 19 countries and evaluates 100+ brands that spend the most on advertising in Canada plus ranks their influence. It says that the five key dimensions that drive the most influential brands in Canada are: being leading edge, trustworthiness, presence, corporate citizenship and engagement.
According to the study, the 10 most influential…
Continue Reading
