Minister Joly says "timing was right"
GATINEAU, QC – Canadian Heritage Minister Mélanie Joly is sharing some of the input she received during her recent consultations on Canadian Content in a Digital World.
Based on feedback collected by Ipsos via the online portal, in-person events, social media discussions and mail and e-mail submissions, What We Heard Across Canada: Canadian Culture in a Digital World, released Tuesday, identified the following eight key themes and messages heard during the consultation:
– Showcasing Canada’s cultural sector: increased support for production of Canadian content as well as sustained efforts on marketing and communication will help underscore…
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TORONTO – With just under a year to go until the start of the PyeongChang 2018 Olympic Winter Games, CBC & Radio-Canada Media Solutions has created a new integrated sports sales & marketing team in an effort to better serve its promotional partners and advertisers.
Led by Adam Mitchell in the new role of sports partnerships director, the team includes three dedicated sales reps: Rosemary Pereira (broadcast), Michael Miller (broadcast) and Stephanie Moraes (digital). Mitchell will report to Mary Kreuk, executive director multi-platform media sales & marketing.
In addition, Mark Thomas was promoted to senior team lead, sports marketing to oversee marketing team…
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WITH ITS SUPER BOWL SIMSUB decision, which finally came to pass Sunday of course, the CRTC decided that a relative few people complaining they couldn’t watch American ads (ads!) was more important than the promotion and funding of Canadian content.
The decision to set aside simultaneous substitution and, essentially, cause direct harm to Bell Media – the company which purchased the rights to the game in Canada – is a fundamental departure from what the Commission is supposed to do, which is promote, foster and enable the distribution of Canadian content and culture through the Canadian broadcasting system. It’s impossible…
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TORONTO – North American Broadcasters Association VP and former CBC/Radio-Canada exec John Lee is one of three new elected members of the World Broadcasting Unions technical committee (WBU-TC) for 2017-2018.
Lee (pictured) retired from the public broadcaster in December after serving most recently as executive director of technology solutions. He is also a vice-president of the North American Broadcasters Association (NABA) and is chairman of NABA’s technical committee.
In addition to Lee, other members of the elected management team for the WBU-TC is Amal Punchihewa, ABU technical director (vice-chair), and EBU director of technology & innovation Simon Fell, who was elected…
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OTTAWA – There’s little doubt the digital sphere and alternative viewing platforms such as YouTube, Netflix, Amazon and others are changing the broadcast landscape. Broadcasters and programmers, though, say they aren’t shying away from the challenges, and instead are taking the long-view and experimenting with different types of content.
Some, such as Shaftesbury, are going digital first with niche content. It’s online-only Carmilla, a teen vampire LGTBQ focused program produced by its digital arm Smokebomb, has attracted about 53 million viewers over multiple platforms through its three seasons.
Christina Jennings, chair of the board and CEO at Shaftesbury, explained in the…
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OTTAWA – CBC/Radio-Canada vowed to become more digital, more local, and more ambitious in its Canadian programming in a new plan detailing how it will spend the federal government’s reinvestment.
The public broadcaster released its accountability plan Wednesday, in response to Budget 2016 which promised to invest an additional $75M in CBC/Radio-Canada for 2016-2017, rising to $150M in the following years. But it also tasked Minister of Canadian Heritage Joly to work with the public broadcaster to develop an accountability plan on how the funds would be allocated.
According to the aptly named CBC/Radio-Canada Accountability Plan, the Corp. will…
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TORONTO – Google retained top spot for the fifth year in the Top 10 Most Influential Brands in Canada, followed by Facebook and Microsoft, according to a study presented this week by the Institute of Communication Agencies.
The 2016 Most Influential Brands study, led by Ipsos, was conducted in 19 countries and evaluates 100+ brands that spend the most on advertising in Canada plus ranks their influence. It says that the five key dimensions that drive the most influential brands in Canada are: being leading edge, trustworthiness, presence, corporate citizenship and engagement.
According to the study, the 10 most influential…
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NEW YORK – Nielsen’s proposed new cross-platform measurement platform will help to boost U.S. ad-supported cable networks' revenues over the next five years, according to a new report from SNL Kagan, an offering of S&P Global Market Intelligence.
Economics of Basic Cable Networks: 2016 Edition estimates that ad revenue grew 4.5% in 2016, but will jump to 9.3% in 2017 and 7.1% in 2018 before returning to "a more normalized rate" of less than 5% in 2019 and 2020.
Nielsen Media Research’s new ratings system, scheduled to roll out March 1st, will include online and mobile. But the report says that…
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OTTAWA – While Canadian seniors still prefer traditional media outlets like television, radio and newspapers, they also prefer to use their tablets to access the Internet, says new research from the Media Technology Monitor (MTM).
A Profile of Seniors’ Media Technology Adoption and Use: Analysis of the English-Language Market profiles Anglophone seniors and their ownership and use of media technology. For the purposes of this report, the senior generation is defined as those aged 71 years and older. While they’ve seen the introduction and advancements of traditional television and radio, they’ve not grown up with publicly available Internet and wireless technologies.
Highlights…
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TORONTO – Bristow Global Media announced Thursday that Marlo Miazga has been promoted to vice-president of content, effective immediately.
A 20-year industry veteran, Miazga (pictured) joined BGM as co-executive producer of Canada: The Story of Us, which is scheduled to premiere on CBC in March 2017. Prior to that, she was co-president and founder of Newroad Media that created commercially successful television series including multiple seasons of Close Encounters (Discovery Channel and Science U.S.), Curious and Unusual Deaths (Discovery Channel Canada, A&E UK) and the international co-production My Wild Affair (PBS, Animal Planet Canada and Discovery West).
In this expanded role, Miazga will work with Bristow to…
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