– OTTAWA – While different generations use and adopt technologies in different ways, both Boomers and Millennials are avid users of the Internet and wireless, according to two new studies from Media Technology Monitor.
The studies examined the media technology adoption and use of Boomers (aged 47 – 67 years) and Millennials (18 to 33 year olds). While the younger tech savvy generation often act as the early adopters, the older more affluent generations can push pricey technologies in to the mainstream.
Profile of Boomers’ media technology adoption and use:– Younger Boomers are among the highest income earners, giving them more disposable…
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A FEW YEARS AGO, when digital video recorders first appeared on the scene, many predicted big trouble for the TV industry. Broadcasters sued or threatened to.
After all, if people could record their favourite shows and zip through commercials when watching them hours or even days later how long would it take advertisers who want their messages to be seen and acted on rightnow to lose faith in television's all-encompassing power?
But while many feared the power of the DVR (or PVR), those on the sports side almost welcomed it as an affirmation of the drawing power of that content. They…
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THE SHEER SIZE OF the recent National Hockey League broadcast rights deal with Rogers Communications — an unprecedented $5.2 billion for 12 years – is enough to bend the mind of even the most plugged-in industry watcher.
But what's equally staggering is how fast this all came together. The biggest deal in Canadian broadcast history was conceived and born in the space of about two months. “I've never seen a deal come together this quickly or this smoothly," says Rogers Media president Keith Pelley. “It's really amazing when you think about it."
Driving the need for speed was the lack of…
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TORONTO – With 100 days to go to the Sochi 2014 Paralympic Winter Games, the Canadian Paralympic Committee (CPC) announced fully accessible broadcast and electronic media plans for the most comprehensive coverage ever offered in Canada for a Paralympic Games – more than 65 hours of broadcast and up to 350 hours of digital streaming, connecting Canadians via multi platforms.
Through a new broadcast model, the CPC has secured the Canadian broadcast rights to the Sochi 2014 Paralympic Winter Games and RIO 2016, and will lead the Paralympic Broadcast Consortium partners in creating coverage on five broadcast/digital platforms: CBC/Radio-Canada, Sportsnet…
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MONTREAL – This could be the final year for the puns of Ron McLean and the bombast of Don Cherry.
While Rogers Communications and the CBC have come to an agreement where Hockey Night In Canada will remain a staple on the public broadcaster for four more years, viewers will likely be in for a shock – just as the folks working the program at CBC were surprised this morning.
In a memo to staff, CBC CEO Hubert Lacroix called today’s announcement that Rogers has signed an exclusive $5.2 billion 12-year contract with the NHL for the broadcast and multiplatform…
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TORONTO – It’s a stunning deal in its breadth and depth. Rogers Communications and the National Hockey League today announced a 12-year $5.2 billion broadcast and multimedia agreement that includes all national rights to NHL games on all platforms in all languages.
The agreement, the largest media rights deal in league history, begins with the 2014-15 season and continues through the 2025-26 season. This marks the first time a premium North American-wide sports league has granted all of its national (Canadian) rights to one company on a long-term basis, says the press release.
Rogers also announced today it picked CBC…
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TORONTO – According to, well, “TSN hockey insider” Bob McKenzie, the National Hockey League will announce on Tuesday that the CBC and Rogers Media have teamed up to grab the national television rights to NHL hockey games in Canada.
While we don’t know the details at this point, another source with knowledge of the talks said it’s expected that Hockey Night In Canada will continue on the CBC for the length of the deal (which is not yet known) and that Rogers Sportsnet will become the home of NHL hockey for the foreseeable future (its regional networks have local rights…
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TORONTO – Canada’s Jumpwire Media has opened an office in Los Angeles to further expand its profile in the U.S.
Co-founded by digital media strategist Gavin McGarry and executive producer Jennifer Harkness, Jumpwire Media specializes in brand strategies for broadcasters and media companies utilizing crowd dynamics through webvideo, meetups, mobile integration, social media, and real time analytics.
Canadian partners include Astral Radio, Corus Entertainment, Hollywood Suite and CBC Radio, while in the U.S., Jumpwire has worked with AMC Networks, Morris Publications and Discovery Communications.
“Jumpwire has a single-minded focus on achieving measurable results for our clients”,…
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OTTAWA – The federal government’s vague plans for lower wireless prices, and pick and pay TV channel packaging seem to be ploys to curry consumer favour and not in the public interests, overall, argued members of a panel at the International Institute of Communications Canada’s annual conference in Ottawa on Tuesday.
Rather, the federal Conservatives are focused on scoring political points and on short-term outcomes without considering the potential long-term ramifications of their actions on the broader Canadian public.
Richard French, a professor in international and public affairs at the University of Ottawa and former vice-chair of telecommunications at…
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MONTREAL – Canadian social TV audience measurement service Seevibes is expanding to Europe after acquiring French social TV measurement firm TvTweet. Financial terms of the deal were not disclosed.
Founded in Bordeaux in 2011, TvTweet is already present in seven European countries, covering more than 100 media, and working with industry names that include Orange, TF1 and NRJ12. Seevibes said Monday that it will soon open an office in France to jump-start its development in Europe.
With a database of several thousand TV shows and 500 top brands, Seevibes measures and analyzes television’s social media…
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