CBC snags deals with YouTube, telcos to post Sochi Olympics coverage

TORONTO – CBC has upped the ante on its Olympics coverage, announcing today that its “every hour” coverage of the 2014 Winter Olympics will now also be accessible virtually “everywhere,” thanks to new licensing agreements with Bell, Rogers, Telus, Videotron, and YouTube.The public broadcaster said that live and on-demand English- and French-language Olympic Winter Games content from CBC/Radio-Canada will be “top of menu” for the telcos, and will also be prominently featured on popular digital portals including MSN.ca and YouTube.CBC says the agreement with YouTube represents one component of an expanded alliance that will see a renewal of CBC/Radio-Canada’s presence on the widely...