TORONTO – The city`s downtown transit shelters have been transformed into a rose garden of sorts to promote the upcoming premiere of Showcase`s Beauty and the Beast. The multi-platform campaign, developed in-house, also features on-air promos, paired with distinctive out-of home creative.
Showcase says the campaign reflects the “high-stakes drama and romantic intensity of the series by using the symbol of a rose as the primary visual component.“
The four-week, national advertising campaign targets a mass audience through a strategic media buy among adults 25-54 ahead of the show`s premiere October 11 at 9 p.m….
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TORONTO – Shaw Media is plunging further into sci-fi by picking up Syfy’s Defiance to debut in spring 2013 on Showcase. The deal with NBCUniversal Television Canada brings the new one-hour multifaceted series that is set in the near future (shot in Toronto) and introduces audiences to an exotically transformed planet Earth, with “landscapes permanently altered following the sudden, and tumultuous – arrival of seven unique alien races.”
A partnership between Syfy and Trion Worlds, Defiance is marketed as the “first-ever convergence of television and Massive Multiplayer Online (MMO) gaming, featuring an interconnected world and…
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PETER AND TONY VINER are a rare pair in the world of business, let alone broadcasting. The two brothers, separated by two years, each and on their own rose to the top of major, multi-billion dollar broadcasting businesses headed by two of Canada’s most celebrated entrepreneurs.
Peter, 67, helped the late Izzy Asper build Canwest Global into a multi-billion-dollar international media powerhouse before the company fell on hard, debt-burdened, times. Tony, 65, built Rogers Media from two Toronto radio stations (Ted Rogers’ famous first media asset, CHFI-FM, and CFTR-AM, now 680News) when he came on board in 1982 to a…
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PETER AND TONY VINER are a rare pair in the world of business, let alone broadcasting. The two brothers, separated by two years, each and on their own rose to the top of major, multi-billion dollar broadcasting businesses headed by two of Canada’s most celebrated entrepreneurs.
Peter, 67, helped the late Izzy Asper build Canwest Global into a multi-billion-dollar international media powerhouse before the company fell on hard, debt-burdened, times. Tony, 65, built Rogers Media from two Toronto radio stations (Ted Rogers’ famous first media asset, CHFI-FM, and CFTR-AM, now 680News) when he came on board in 1982 to a…
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WHILE CONCEDING THAT THE various accusations and complaints levelled against it over the past weeks and months show a high level of “competitive and financial tension” evident in the Canadian TV business nowadays, Bell Canada told the CRTC Friday that this tension should not impact the approval of its purchase of Astral Media.
In its final written reply to the CRTC hearing into the purchase, Bell Canada insisted its decision to buy Astral Media and all of its radio stations, TV properties and other assets is in the public interest and that only by owning the…
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TORONTO – By the end of 2014 the new Canadian mobile providers will nearly double their total subscriber base to 3.2 million, or a 4% increase in market share compared to the 1.73 million base they should reach by this year’s end. This according to a 102-page report entitled Canadian Wireless: Assessing the Impact of New Entrants by the Convergence Consulting Group.
The report however cautions that the “outcome of the 700 MHz auction, Shaw’s potential wireless entry, the possible merger or sale of certain new entrants, are all pivotal variables.”
Driving this growth is how new entrants can undercut incumbents…
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ST. JOHN’S – Cutbacks, concentration of ownership, reimagining public media, and even the cable bill of president and CEO Hubert Lacroix were all up for discussion at CBC’s 4th annual public meeting. Ahead of its CRTC renewal hearing scheduled for November 19, executives also called for a regulatory framework that will enable the public broadcaster to maintain a presence “no matter what degree of industry consolidation may happen, or how fast technology and demographics might evolve.”
But before they got to the CBC’s numbers, Lacroix, whose future at the CBC remains unclear as…
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OTTAWA – In a battle of GOs, Telus is charging Corus Entertainment and Shaw Communications of conspiring to block its efforts to stream Movie Central/HBO content to its Optik On The Go customers, which competes directly now with Shaw`s GO TV Everywhere service.
Telus filed a complaint with the CRTC last week saying Telus has tried unsuccessfully for nearly a year to acquire the premium content for its Optik on the go service from Corus, to no avail.
“Corus is offering in-home, out-of-home and on-the-go access to Movie Central…
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GRANTING BELL THE RIGHT to buy Astral Media will make an already big company that acts badly, enormous, add incentive for it act even worse, which in the end will crush competition and choice in Canada. Therefore, the deal needs to be quashed altogether or tough new rules applied to constrain the biggest player in Canadian media, say final replies to the CRTC’s public proceeding into Bell Canada’s quest to buy Astral Media.
Those last written rejoinders to the Commission’s public proceeding into Bell Canada’s purchase of Astral Media (CRTC 2012-370) from intervenors were due into the Commission on Friday,…
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TORONTO – The Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service is adding two new networks, V and Télé-Québec. The networks join recently announced Corus and founding partners Shaw Media, Rogers Media and CBC/Radio-Canada.
The participation of V and Télé-Québec further expands and strengthens CPAX's premium French-language opportunities for the advertising community, with Canadian digital advertising inventory now reaching across a wide network of top domains in French. CPAX says it now offers an efficient and cost-effective means of reaching targeted audiences with premium inventory across leading Canadian brands in both English and French.
"V is…
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