ANALYSIS: Why more media mergers were never a good answer (part three)

Towards a Canadian strategyOVER THE LAST two weeks, I’ve argued the Canadian strategy of supporting, and indeed actively pushing for, the vertical integration of our broadcasting system was a mistake, suggesting the vertically integrated companies – namely Bell, Shaw, Rogers and Quebecor – had not and will not become international distributors of content as it was presumed.(Click here for part one and here for part two)A reader pointed out it’s always easier to take the position of a critic – particularly in hindsight – so let’s look at the changes which have occurred and how we might approach a new...