ANALYSIS: Why more mergers aren't a good answer (part two)

By Brad Danks

The big four have not become the content exporters they were supposed toLAST WEEK, I RESPONDED to a Scotiabank report which said the success of Netflix in gaining subscribers, along with Google and Facebook’s dominance of the Canadian advertising market, meant a merger of Bell and Corus was a logical market response to ensure we remain competitive.I question the strategy of further vertical integration in light of its obvious failure. My core argument is VI has failed because it did not properly take into account the competitive advantages of the vertically integrated companies. As their competitive advantages are in Canada...