TORONTO – Shaw Media has announced that Bounty and Tim Horton's have signed on as sponsors for a new competition series premiering next week on Shaw’s Food Network Canada.
Donut Showdown, which airs April 2 at 10 ET/PT, is a new 30-minute competition show that features donut makers from across North America testing their creativity in the kitchen. Each episode features three contestants whose first challenge is to create a batch of donuts that includes three unusual ingredients. The expert judge panel decides which competitor goes home and which remaining two contenders move on to the…
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TORONTO – Calling it a complete reinvention, Shaw and Global News announced it has revamped its website, GlobalNews.ca, with a new editorial strategy and design that supports the growth of mobile devices as a viewing platform.
“The new GlobalNews.ca represents Shaw’s continued investment in connecting Canadians with the most relevant and timely news and information,” says Troy Reeb, Global’s senior vice-president, news and station operations, in a release. “The focus on giving viewers the best possible experience, regardless of whether they are watching TV or browsing on their smartphone, is the reason Global News continues to…
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TORONTO – Seven digital entertainment companies, so-called graduates of the Canadian Film Centre Media Lab’s inaugural ideaBOOST accelerator program, will get to pitch their properties to a crowd of industry buyers today with hopes for a commercial launch.
Having massaged, fine-tuned, perfected and, in at least one case, overhauled the go-to-market strategy for their digital entertainment content products, each of the seven digital entertainment companies will be pitching their properties to a crowd of industry buyers, partners and investors – including key players from ideaBOOST’s three founders, Corus Entertainment, Google and Shaw Media – at…
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TORONTO – Shaw Media announced today it has added additional capabilities for Global TV’s video app that will provide advertisers with more data about how Global TV viewers interact with the content they watch on their smartphones and tablets.
First launched in 2011, Global TV’s video app for iPad and iPhone has been enhanced with what the company calls “tap-through technology” that provides smartphone and tablet viewers with the ability to drill deeper to learn more about the products and brands that are being advertised. All Global TV programs currently viewable on tablets and smartphones will have the technology…
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TORONTO – Corus Entertainment Inc. has received clearance from the Competition Bureau to proceed with its acquisition of the remaining ownership interest of Teletoon, as well as French-language specialty Historia and Séries+.
Corus will acquire the 50% remaining ownership interest in Teletoon, which includes Télétoon (French), Teletoon and Télétoon Retro and Cartoon Network, as well as the 50% ownership interests in the French-language specialty channels, Historia and Séries+, that Bell will acquire as part of the acquisition of Astral Media Inc., which was also recently approved by the Competition Bureau.
Corus…
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TORONTO – While the owners of Wind have announced control and executive changes they want to make, without Industry Canada approval of those shifts, someone still has to be at the wheel – and for now, it is a re-energized Tony Lacavera.
Lacavera, the normally ebullient driving force behind Wind in Canada, was seen by many over the last number of months to be the odd man out and in some of his public appearances, he seemed, well, glum. Plus, Wind’s primary financial backer, Egyptian wireless company Orascom (a part of the massive VimpelCom empire), has…
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TORONTO – Canadian Women in Communications (CWC) has announced two new appointments to the organization; Joanne Stanley as executive director, and Janice McDonald as new board chair.
Stanley brings more than a decade of experience leading not for profit organizations, most recently as co-founder and executive director of Canadian Women in Technology. Prior to that, Stanley held senior positions at the Ontario Centres of Excellence and Bell. For the past six months, she has been working with the CWC as special advisor, strategy and technology sectors, as the organization expands its focus in the technology and digital arena.
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DENVER, CO – Canadian anglers who are customers of Bell, Eastlink, Rogers, Shaw and Shaw Direct can access a free preview of the World Fishing Network this month.
The cable companies are providing subscribers free access to the fishing and outdoor lifestyle programming channel throughout March. Insight Sports-controlled Canadian cat 2 channel WFN has a programming lineup that includes travel, lifestyle, sportfishing, tournament coverage and more. “We're excited to present this free preview offering with our distribution partners. This is a perfect opportunity for Canadian viewers to see the exclusive fishing and outdoor lifestyle…
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TORONTO – BMO Bank of Montreal announced today that it will continue its sponsorship of Shaw Media’s specialty channel HGTV Canada, providing the bank a strong presence in Monday night’s primetime programming block called “Make It Happen Mondays”. The popular line-up airs Mondays at 8pm ET/5pm PT beginning March 11 on HGTV Canada, featuring all-new series and seasons from House Hunters International, House Hunters, Bryk House and Home Strange Home.
The sponsorship package includes 30-second TV spots appearing across Shaw Media's channels, backed by digital support. The extensive sponsorship tie-in will provide viewers access to a…
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OTTAWA – Jean-Pierre Blais, chair of the CRTC, challenged Canada’s independent producers to think unconventionally when it comes to promoting their creations, reaching audiences and attracting new advertising revenue.
In a keynote to the Canadian Media Production Association’s annual Prime Time event in Ottawa on Friday, Blais highlighted a quote from the late Thomas Bata, the former head of the Bata shoe empire, to indicate how Canadian content creators should be viewing the world in which their businesses operate. “Executives should be people with a sense of urgency, a demand for excellence and a healthy discontent with the way things…
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