A-LA-CARTE ANALYSIS: Providing TV choice is not a simple proposition – and done wrong, it may damage customer service

LAST WEEK WE SHOWED you results from a recent survey of Canadian consumers which confirmed Canadians want to be able to pick their television channels one at a time – and may even be ready to pay for the privilege.But more lots more choice may not truly be desirable for TV programmers, distributors or viewers. Canadians often say they really want “more choice” from their subscription TV providers, but it’s more likely they just want to be charged less and treated better.Believe it or not, uber-choice is often not all it’s cracked up to be – and it’s instructive to...