CANADA’S TRADITIONAL CABLE companies have banded together on a new website to promote the reliability of their networks to customers across the country.
The networksyoucancounton.ca website, registered to Quebecor’s TVA Group, displays the logos of Cogeco, Eastlink, Rogers, Shaw and Videotron, with links to each service provider.
“We know how important it is to have networks you can count on,” reads the website.
“We provide high-speed Internet access to more than 6.9 million Canadian households and businesses across the country, including in rural, remote, and Indigenous communities,” it continues. “Our physical networks — built, maintained, and upgraded over many years at…
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By Ken Kelley
OTTAWA – In an already competitive landscape where ad dollars are becoming tougher to secure, the Covid-19 pandemic piled yet a new challenge on top of several long-simmering issues for independent broadcasters in the country.
Appearing virtually before the Standing Committee of Finance, Luc Perreault, an advisor to Stingray (and former Pelmorex executive), outlined the challenges the Independent Broadcast Group (IBG), a consortium of 10 independent Canadian TV broadcasters, have seen over the last three months.
“We estimate the broadcast advertising market has shrunk by 50%, or more since January,” Perreault said. “Before Covid-19, the Canadian ad market was…
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TORONTO – It’s been a while in the works, but Bell Media, Corus Entertainment, Rogers Sports & Media, and Quebecor Media have announced an agreement in principle to adopt a common set of advanced advertising audience segments, thinktv announced today.
Thinktv member companies are joining forces to adopt a shared set of 19 audience segments for advanced advertising on linear television. It’s not the full integration of Corus’ Cynch platform (which Rogers already uses and which Corus has been trying to get Bell on board), but it’s a good start. Please click here for the breakdown and explanation…
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By Etan Vlessing
CANADA’S INDIENET GROUP of independent TV stations on Thursday skipped their traditional public presentation to national ad buyers in Toronto, and went virtual with a streaming pitch.
Besides touting a fall 2020 programming slate packed with the usual mix of local news coverage, sim-sub U.S. shows, classic shows, game shows and movies, the independent option to Canada’s bigger broadcast groups talked up helping brand marketers make quick changes and decisions around their media buying plans this year as Covid-19 crisis has put the country’s media and advertising businesses on hold.
“I’m sure you will all join me in hoping…
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MONTREAL — Quebecor Media and its TVA Group presented an overview of its upcoming 2020-21 TV season at its 2020 Multi Event virtual upfront on Tuesday.
Quebecor’s 2020-21 season will feature more than 1,000 hours of original programming, distributed over its seven channels. This coming fall, TVA will present 34 original productions, including eight new ones, all brought to completion despite the Covid-19 pandemic situation and the challenges it has created. In addition, TVA Sports is gearing up to bring viewers live sporting events, including hockey, soccer, baseball and tennis.
“Spring 2020 was as much of challenge as it was an…
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MONTREAL — Quebecor’s TVA announced Monday a new variety show is on its way this winter, Sans rancune (No Hard Feelings), which aims to poke fun at average Quebecers.
Created and produced by Attraction Images, in collaboration with Quebecor Content, Sans rancune will see representatives of a specific group — it could be hairdressers, millennials, Canadiens fans, new parents, people with tattoos or dog owners — descend on the TVA studios to be roasted by the show’s host and two sidekicks.
The show’s panel will lightheartedly highlight their guests’ imperfections — as well as their own — by focusing on common…
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TORONTO — The indieNET group of independent TV broadcasters announced Tuesday its joint Fall 2020 upfront presentation will be done as a digital broadcast on Thursday, June 18.
indieNET’s virtual upfront presentation, hosted by Airtime Television Sales and featuring CHCH TV, YesTV, CHEK and NTV, will announce new fall programming and celebrate the fifth anniversary of the indieNET partnership. The digital broadcast will be available for clients and advertisers to stream online live and on demand, too. The news release says invitations will be sent to media planners, buyers and industry members in the coming days.
“We’d been challenged to adjust…
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Regional carriers acknowledge opportunity exists, though
By Greg O’Brien
TORONTO – It was heartening to hear from a handful of the top Canadian telecom executives on Wednesday when they detailed how their companies have, admirably, responded to the Covid-19 crisis.
Suspensions of overage fees, no disconnects, working with businesses and consumers to defer payments or re-do packages to help as they struggle financially, serious progress on remote health (especially by Telus), self-installs, employees working from home, networks which have remained robust and resilient, and charitable contributions too numerous to count, it has been an 11-week stretch like none of us have ever…
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MONTREAL – After reassuring Canadians for more than a month, Fabien Cloutier and his co-host Marie-Soleil Dion will bring Ça va bien aller (It’s going to be all right) to an end next week.
Each day (Monday to Thursday), the pair highlighted the solidarity of Quebecers during the Covid-19 crisis and featured over a hundred guests since the show’s debut on April 6. “They brought us together virtually and entertained us by giving us hope,” said the press release, in French.
Created and launched in just 10 days by Quebecor Content and Trio Orange, in collaboration with 1R2D, the program aimed…
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GATINEAU — The CRTC released Tuesday its full rationale for approving Bell Media’s acquisition of the V television network from Groupe V Média.
Although the V purchase was approved by the Commission at the beginning of April in an expedited release of its decision, its rationale behind the decision was not released at that time.
On Tuesday, in a newly numbered decision, the CRTC not only published its rationale but also made a number of corrections to its original decision approving the Bell-V transaction. The corrections are related to errors made in Appendix 2 and 3 regarding conditions…
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