MONTREAL — Quebecor today unveiled its new QUB platform that brings together all of the media company’s news and entertainment content in one place.
The platform was designed and developed in Québec by Quebecor’s NumériQ team and is available on the web and via a mobile app.
QUB serves as a content aggregator providing users with access to millions of items including text, music, video and audio, live or on demand, the release says.
“QUB is a unique showcase that is differentiated by its vast quantity of multi-source, multi-format content, where users can move easily from one universe to another,” reads a…
Continue Reading
TROIS-RIVIÈRES, QC – Quebecor’s Videotron and TVA Sports announced today they have partnered with new East Coast Hockey League (ECHL) team the Trois-Rivières Lions.
“Under the agreement, the new Trois-Rivières arena will be named the “Colisée Vidéotron” and TVA Sports will become the exclusive official broadcaster of the Trois-Rivières Lions’ home games. 2021-2022 will be the team’s maiden season,” a press release says.
“This partnership is in keeping with our commitment to Québec’s sports and entertainment industry,” said Pierre Karl Péladeau, president and CEO of Quebecor, in the press release.
“In addition to supporting and promoting the next generation of Québec athletes,…
Continue Reading
MONTREAL – Quebecor’s advertising sales group Quebecor Expertise Media announced today it is launching Otogo, a new platform for buying and selling used vehicles in Quebec, in partnership with the non-profit automobile dealers corporation Corporation des concessionnaires d’automobiles du Québec (CCAQ).
“Replacing the website Occasion en or, Otogo is designed to provide car buyers with a simple and intuitive experience, with access to the largest inventory of certified used vehicles in Quebec,” a press release says.
“Otogo is a 100% Quebec-based company that leverages our advertising, data and client- experience expertise,” says Patrick Jutras, senior vice-president and chief advertising revenue officer…
Continue Reading
MONTREAL — Quebecor’s collaborative marketing agency Qolab (formerly Colab Studio) is the creative force behind a new ad campaign for Videotron’s discount wireless brand Fizz that features a cast of eccentric characters, the company announced today.
The campaign launched August 3 and will run on TV, web, social media, print and out-of-home platforms in Quebec and Ontario until Oct. 10.
Among the characters featured in the ads are “the world’s first Internet Boy Scout, a Martian couch surfer, and a woman who might be giant or tiny,” says a press release.
“Fizz respects the individuality of their customers,” explains Jocelyn Goyer, creative…
Continue Reading
MONTREAL — Quebecor announced today it has appointed Renaud Langlois (above) as senior director of digital and programmatic operations at Quebecor Expertise Media, the company’s advertising sales group.
“Known for his strategic acumen and marketing savvy, Renaud Langlois has made his mark at Quebecor since his arrival in 2020. In his new role, he will be responsible for the entire digital advertising team, including digital programmatic and out-of-home, as well as the commercial data monetization strategy,” reads a Quebecor press release.
Langlois’s new appointment was effective August 30.
“Since joining Quebecor, Renaud has demonstrated leadership skills and a deep understanding of the…
Continue Reading
Quebecor CEO said it’s “another attempt” to “eliminate real competition”
By Ahmad Hathout
TORONTO – Bell wants the Federal Court to review whether Innovation Canada made a mistake in awarding Quebecor’s Videotron crucial 5G spectrum licenses outside of its normal operating territories, a move that Pierre Karl Peladeau said is another attempt to “eliminate real competition.”
The Quebecor CEO, who has tweeted his thoughts on the matter, said in a statement Monday: “This is just another attempt from Bell and Telus to eliminate real competition, but Canadians deserve better than today’s overpriced wireless marketplace.” Bell and Telus have a network sharing agreement…
Continue Reading
By Denis Carmel
CARTT.CA HAS LEARNED large Canadian broadcasting and telecommunication enterprises collected significant amounts from the federal government’s Canada Emergency Wage Subsidy (CEWS) and Canada Recovery Hiring Program (CRHP) in 2020 and will likely receive more for 2021.
The following companies have, according to the Canadian Revenue Agency (CRA), received subsidies:
BCE: $122.9 million
Québecor: $3.1 million
Rogers: $90.5 million
Telus: $38.6 million
Stingray: $25.2 million
Corus: $34.9 million
Pelmorex: $6.3 million*
According to the administer these programs, “a Canadian employer who has seen a drop in revenue during the COVID-19 pandemic, may be eligible for a subsidy to cover part of its…
Continue Reading
By Denis Carmel
YOU KNOW THERE is vigorous competition when companies are always at each other’s throats – and we can surely say there is no collusion between Bell Canada (BCE) and Québecor!
This time, BCE is complaining to the CRTC that Videotron, a Québecor affiliate, launched a new service on August 17 that is not available to competitive distributors contrary to the CRTC’s Terms and conditions of the exemption order for video-on-demand undertakings, related to hybrid video-on-demand undertakings (HVODs). The CRTC specifies an HVOD is an undertaking that “… offers its service over a broadcasting distribution undertaking provided that all…
Continue Reading
Office life unlikely to return to what it was in 2019
By Amanda Oye
AS COMPANIES AROUND the country make plans to bring employees back into offices, and grapple with how to do so safely, Cartt.ca asked a variety of Canadian telecommunications and broadcasting companies about their own plans.
Few companies Cartt.ca reached out to have, at this point, decided to require staff to be fully vaccinated. Fourteen companies responded to our request for information on back to office plans, only three of which indicated they were requiring some or all employees to be vaccinated.
OUTtv is one of those companies. While…
Continue Reading
QUEBEC – Quebecor announced today it will air a debate between four political party leaders on Sept. 2 at 8 p.m. on TVA, LCN, QUB Radio, and their digital platforms.
Liberal leader Justin Trudeau, Conservative leader Erin O’Toole, Bloc Quebecois leader Yves-François Blanchet and NDP leader Jagmeet Singh have all been invited to the debate. TVA’s Pierre Bruneau will host.
There will also be a pre-debate broadcast aired at 6 p.m. and a post-debate broadcast at 10 p.m. with analysts.
Earlier this week, the Debate Broadcast Group announced French and English-language debates will be held at the Canadian Museum of History in…
Continue Reading
