Quebecor’s Qolab creates quirky ad campaign for Fizz

MONTREAL — Quebecor’s collaborative marketing agency Qolab (formerly Colab Studio) is the creative force behind a new ad campaign for Videotron’s discount wireless brand Fizz that features a cast of eccentric characters, the company announced today. The campaign launched August 3 and will run on TV, web, social media, print and out-of-home platforms in Quebec and Ontario until Oct. 10. Among the characters featured in the ads are “the world’s first Internet Boy Scout, a Martian couch surfer, and a woman who might be giant or tiny,” says a press release. “Fizz respects the individuality of their customers,” explains Jocelyn...