MONTREAL — The most newsworthy and groundbreaking presentation at the Public Broadcasters International conference in Montreal this week was given at 7:30 a.m. to a sparse crowd by a man reading a prepared speech with no multimedia elements.
But the project he was presenting could be nothing short of revolutionary for the distribution of television content around the world.
It’s called Panora.tv, and the goal is to automate the buying and selling of content so that smaller producers and broadcasters can make transactions with a minimum of overhead costs.
Jean Mongeau, general manager and chief revenue officer for…
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MONTREAL – There was a lot of discussion about the problem, but not much in the way of big solutions during the first full day of the Public Broadcasters International conference in Montreal on Thursday, which host CBC/Radio-Canada is focusing exclusively on how public broadcasters can attract and engage a young audience while fulfilling their mandate.
The most interesting insight came from new media and technology companies who were invited to offer insight on how they reach millennials. “Authenticity is critical,” explained Ling Lin, strategic partner manager content partnerships, North America for YouTube. That word came up several times during…
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OTTAWA – With a plethora of media at their fingertips, the majority of Anglophone Canadians spend a great deal of time consuming news on a regular basis, according to new research from the Media Technology Monitor (MTM).
News Enthusiasts: Analysis of the Anglophone Market focuses on Canadians who are the heaviest news consumers, defined as those who consume all types of news on a daily or near daily basis.
Highlights from the report include:
– 3 in 5 Anglophones follow local news or national and international news on a near daily basis;
– TV is still king when it comes to the way…
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WINNIPEG – MTS wants to trim its workforce through early retirement packages, but says the move has nothing to do with its pending merger with Bell Canada.
According to a CBC News report, MTS is urging 50 employees to apply for early retirement through a "voluntary workforce reduction”. The program will affect information services, finance and warehouse jobs, and employees may apply until October 13, 2016.
While the company said that the program will improve workflow and save money, the Telecommunications Employees Association of Manitoba (TEAM) says that it will result in remaining employees having to juggle greater workloads.
"It's become more…
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TORONTO – CBC, Bell Media and Quebecor are among the first publishers to sign on with Eyereturn Marketing’s new curated programmatic marketplace offering advertisers and agencies access to first look preferred inventory.
Known as Canadian Premium Access, the Eyereturn platform allows clients to get data driven, first look access to secure private marketplaces while utilizing various advertising opportunities including traditional display, expanding and pre-roll (VAST and/or VPAID) ad units, reads the news release. Combined with Eyereturn's proprietary data and dynamic retargeting tools, advertisers can now deliver successful campaigns in a transparent, brand safe environment.
“As one of the few ad tech companies based…
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Without a major regulatory change, the traditional TV industry here faces a chilling future
IF THE CRTC DOESN’T, at long last, review the 1999 New Media Exemption Order, the Canadian TV industry as we know it may well perish in the next five years, at the cost of billions of dollars and tens of thousands of jobs – all while production of Canadian content shrivels to whatever the CBC makes.
Last week, the Federal Communications Commission reached a compromise deal with the subscription TV titans in the States over the American regulator’s so-called push to “unlock the…
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OTTAWA – The CRTC’s decision to revoke paid advertising on Radio 2 and ICI Musique “shows a lack of understanding about the reality of public broadcasting”, says CBC/Radio-Canada.
Responding to the Commission’s decision Wednesday to rescind ads on the two music services, the public broadcaster said that it that the regulator got it wrong when it said that the federal government’s commitment to increase funding over the next five years makes additional revenue from radio advertising unnecessary.
“The Government's reinvestment ($75M this year, rising to $150M in following years) is vital to stabilizing the Corporation so it can implement its…
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GATINEAU – As of yesterday, CBC is no longer allowed to air advertising on Radio 2 and ICI Musique.
The CRTC granted the CBC’s request back in 2013 to sell national advertising on the services until August 31, 2016. The Corp. complained at the time its parliamentary appropriation had been shrinking every year, and it needed a financial boost to make certain ends meet.
Advertisers, however, did not exactly beat down the CBC sales doors to buy ad time. According to the CBC’s Commission filing earlier this year to extend the permission to…
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TORONTO – The strong performances of Canadian athletes at the Rio Olympics combined with website streaming options and a favourable time zone helped to generate very strong audiences for sponsors and advertisers on TV, digital and social channels, according to a new survey released Wednesday.
Solution Research Group’s Sports Marketing Report – Rio Olympics Edition found that eight-in-ten Canadians (79%) nationally said they followed "at least some" of the Olympics on TV or via online or mobile sources, higher than London in 2012 (76%), Beijing in 2008 (74%), and last summer’s Pan Am Games (60%) and the 50% who said…
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TORONTO – CBC/Radio-Canada is readying more than 700 hours of coverage of the Rio 2016 Paralympic Games, more than has ever been made available before in Canada for a Paralympic Games, the public broadcaster said Tuesday.
Coverage begins Wednesday, September 7 with the opening ceremony at 6:30 PM ET (live in ON and east, 6:30 PM local to the west), and continues with daily coverage through to the closing ceremony on Sunday, September 18.
Television coverage will be available daily via CBC, Sportsnet One and AMI-tv. CBC's digital platforms will provide daily live coverage with up to 11 simultaneous live streaming…
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