New World TV day data shows television delivers huge audiences

TORONTO - CBC and Radio-Canada viewers may have noticed a new promo spot airing Monday in honour of the 20th anniversary of World Television Day, the UN’s celebration of the global cultural impact of television.The video, available here, is the Canada-specific version of one shown by broadcasters across Europe, Asia, the U.S. and Australia on Monday. Produced by CBC & Radio‐Canada Media Solutions, the spot highlights that 128,000 people in Canada help create the TV programs that reach 97% of the Canadian population. Viewers, who watch for an average of 3h 54min every day, watch 130 million hours of TV content...