Astral campaign targets media planners

MONTREAL – Astral Media has launched a campaign designed to target media planners, using a customized viral advertising strategy.  Video clips, posted on video sharing site You Tube, plus supporting print and web creative, showcase… Continue Reading

SCTE Canadian Summit: New show is a hit

TORONTO – Praise was near universal for the brand new Society of Cable Telecommunications Engineers Canadian Summit, which wrapped up Wednesday afternoon at the Toronto Congress Centre. The final… Continue Reading