ALVISO, Calif. – Digital video recorder pioneer TiVo said this week it has created TiVo Audience Research and Measurement (ARM), a division of the company which will offer advertisers and advertising agencies, for the first time, second-by-second data and analysis on DVR viewing of advertising content.
"TiVo’s commercial viewership reports provide advertisers an unrivaled, comprehensive and detailed look at how commercial content is viewed and consumed on a second-by-second basis," said Tom Rogers, president and CEO, TiVo. "Through our unique technology, in households serving 4.4 million subscribers, and our close co-operation with advertisers and advertising agencies, we have developed…
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THE TECHNOLOGY IS the easy part. Everything else is maybe just a bit frustrating.
The regulatory landscape for voice over Internet protocol, Vonage Canada’s raison d’etre, may be changing underfoot and the company has had its share of scrapes with incumbent telcos and cable companies. A particularly bitter one with Shaw Communications is still active in the courts and in front of the Commission, as we’ve reported.
Through it all, Vonage’s chief Canadian executive, president Bill Rainey, seems pretty upbeat. The former Group Telecom and Telus executive and manager is convinced he can beat the bundle being…
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TORONTO – Mobisodes from TVOntario and its French language counterpart TFO are now available to Bell Mobility, Telus, Rogers Wireless, Aliant, Sasktel and MTS cellular customers.
Thanks to a partnership with Toronto’s QuickPlay Media, a company which is quickly ascending to the leadership spot among Canadian broadcasters wanting to go wireless, kids and parents will be able to stream or download an array of kids content from TVO/TFO anytime, anywhere on their mobile phones.
The partnership provides French-speaking teens, traditionally underserved in the mobile market, the opportunity to view mobisodes of TFO’s award-winning youth magazine show, Volt, the first…
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TORONTO – Rogers Communications will grow its western presence, assuming its $39.8 million purchase agreement with OK Radio passes the regulatory test.
As originally reported here by Cartt.ca, the two companies have been negotiating for some time.
OK Radio’s Alberta stations include CHDI-FM (Radiosonic FM – modern rock) and CKER-FM (World FM – multicultural) in Edmonton, CJOK-FM (Country 93.3); CKYX-FM (A/C) and its transmitter CJOK-FM-1 in Fort McMurray; and CFGP-FM (Sun FM) Grande Prairie and its transmitters CFGP-FM-1 Peace River and CFGP-FM-2 Tumbler Ridge.
OK also owns 100.3 the Q (rock) and The Zone 91.3 (modern rock) in Victoria,…
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BOSTON – The future weighed heavily on the minds of marketers at this week’s Cable Telecommunications Association for Marketing Summit held in Boston Monday to Wednesday. ********** At first glance, having the vice-president of product marketing from Neustar – a third party provider of local telephone number portability for network operators – seemed a bit of a stretch. But, said John Ticer, he’s in a unique position, having to deal with wireless, wired, VOIP and cable telephony providers and make their systems talk to one another.
Each of those networks and their companies were developed "in stovepipes" aimed at…
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TORONTO – Don Iannetta of Toronto will get a $10,000 Sony entertainment system and a free subscription for a year for being Rogers Cable’s one millionth digital cable customer, the company announced today.
The company said its "dramatic growth in digital penetration is evidenced by the 187% increase from December 2003 until the company reached its millionth customer in June 2006.
"Rogers On Demand on channel 100 is fantastic. I’ve been able to watch all kinds of programming and movies whenever I want. My favourite so far was being able to watch all of the FIFA World Cup soccer…
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EXTON, Pa. – Rogers Cable’s Senior VP, Network Engineering and Operations, Dermot O’Carroll, has been named chair of a committee of the Society of Cable Telecommunications Engineers.
O’Carroll is chair of the SCTE planning committee for the 2006-07 term. He’s an SCTE Director-At-Large, representing Canada.
O’Carroll has been with Rogers Cable for over a decade.
The SCTE has more than 15,000 members in the U.S., Canada, and around the world.
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GATINEAU – Rogers Cable has asked the CRTC to add two Arabic channels to the list of eligible foreign satellite services that can be carried in Canada on a digital basis.
The cableco wants to be able to carry Al Arabiya, a 24-hour “niche news service” based in the Middle East, carrying news and current affairs programming from the region and the world. It broadcasts primarily in Arabic and offers content from news, documentary, lifestyle and human interest, business, and sports. It also wants to carry MBC Channel (America), which it describes as “a general interest service offering programming…
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BOSTON – "Clearly, I was wrong," David Purdy told CTAM Summit delegates today.
The Rogers Cable vice-president and general manager of television was talking about his (formerly) held opinion that making sports available on demand wouldn’t work – that viewers wouldn’t want to see games and events hours or days after they happened.
And then the number of users of the MSO’s Winter Olympics on CBC on demand blew away even the most optimistic usage projections. The Rogers on demand project won first place in the free division in CTAM’s On Demand Case Study competition and Purdy presented the…
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BOSTON – Fifty Gold and 109 Silver Mark Awards were presented on Day One of the 2006 CTAM Summit here in Boston.
Among the Gold winners was a Canadian company: Astral Television Networks, for its On Demand TV spots for The Movie Network. Astral was the lone Canadian company to take home an award in 2006. For the full list of winners, click here.
The Mark Awards recognize excellence in consumer and industry marketing for the cable and telecommunications industry. MTV Networks received the most honors among the content providers, winning a total 19 Mark Awards, eight gold and…
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