Radio & Television

TiVo to market TV audience and PVR usage data

ALVISO, Calif. – Digital video recorder pioneer TiVo said this week it has created TiVo Audience Research and Measurement (ARM), a division of the company which will offer advertisers and advertising agencies, for the first time, second-by-second data and analysis on DVR viewing of advertising content. "TiVo's commercial viewership reports provide advertisers an unrivaled, comprehensive and detailed look at how commercial content is viewed and consumed on a second-by-second basis," said Tom Rogers, president and CEO, TiVo. "Through our unique technology, in households serving 4.4 million subscribers, and our close co-operation with advertisers and advertising agencies, we have developed a...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.