TORONTO – Canada’s Olympic Broadcast Media Consortium has signed a “significant” multi-platform sponsorship agreement with RBC for the Vancouver 2010 Olympic and Paralympic Winter Games.
The deal gives RBC execlusivity in the financial instituion products and services category across the Consortium’s suite of English and French television, radio and digital assets, as well as print, leading up to and during the Games and the Olympic Torch Relay.
“This partnership is one of the most integrated and robust media sponsorship agreements ever in Canada for an Olympic Games,” said Keith Pelley, president of the Consortium, in the announcement. “The customized package includes…
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TORONTO – GlassBOX Media Group has raised the bar on advertiser integrated, multi-platform reality programming with a new TV series called West 49 Ambition Skatecamp.
The 8-part series, which kicks off on November 2 on Bite TV, follows eight of Canada’s most highly accomplished young skateboarders participating in an intense competition while mentored by skate industry experts. The winner receives a profile in SBC Skateboard magazine and a chance to compete against the world’s top amateur skaters at the Maloof Money Cup, which boasts the largest purse in the history of pro skateboarding with more than $450,000 in prize money.
Emerging musical…
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TORONTO – Rogers Communications launched TV call display Thursday, a product enhancement to its home phone and digital TV service that allows incoming calls to be immediately displayed and managed on a customer’s TV screen.
When a customer’s phone rings, a pop-up banner displaying the details of the call appears at the bottom of the TV screen. Customers can then choose to answer the phone or press ‘exit’ on their Rogers remote to make the banner disappear, or select ‘snooze’ to temporarily turn off the pop-up.
Digital TV customers who subscribe to Rogers’ home phone with call display and voicemail can choose to…
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TORONTO and OTTAWA – In what could be a first, Internet service providers, consumer groups and independent producers all agreed that Wednesday’s CRTC framework on Internet traffic management practices got it right.
“I didn’t think that we needed any rules, but, they are reasonable, certainly not draconian”, Rogers’ SVP of regulatory, Ken Engelhart, told Cartt.ca. “They’ve picked a middle ground that we can live with.”
Over at Telus, Michael Hennessy, SVP of regulatory and government affairs, largely concurred, calling the new rules “clear and well thought out”.
“I think it was a good decision”, he said in an interview with Cartt.ca. “The…
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LAS VEGAS – Rogers’ real time web service Thoora marked its official launch at the BlogWorld Expo.
It’s service had previously been in private beta since it was unveiled at TechCrunch50 last month, and by Cartt.ca.
The free service uses filtering, clustering and ranking technology to find the stories generating the biggest reaction within the blogosphere, Twitter and more than 4,500 traditional media sources. Thoora’s news aggregation and story ranking algorithm is completely automated and relies relying on implicit actions rather than human curation to determine the stories attracting the most buzz.
"We have been excited to see such an…
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THIS YEAR’S CTAM Summit is less than a week away – and Cartt.ca will be there.
Looking to stand out in the shifting media and entertainment consumption revolution? Executives from Univision and Quiznos will share tips on how marketers can reach multiple consumer segments during a presentation at the general session of this year’s CTAM Summit.
In related news, Wednesday October 21 is the final deadline to register for CTAM Canada’s annual Summit dinner which will be held at The Cable Center in Denver on October 26, 2009.
The Cable Center chronicles the story of where cable has been, and provides the…
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TORONTO – Is Canada’s broadband infrastructure lagging or leading that of other countries?
According to a recent report by Canadian telecom consultant Mark Goldberg and Giganomics’ Suzanne Blackwell, that question can be difficult to answer. International comparative statistics have been conflicted on Canada’s broadband performance, in large part due to methodological errors in some of the research that in turn biased the resulting rankings.
The authors are particularly critical of the OECD rankings which they describes as “highly dependent on per country sampling data used”, while its penetration metrics are biased in favour of countries with smaller household sizes. Also, the OECD…
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TORONTO – The new board of the new Canadian Media Fund launching in April is new and much smaller – with a much more prominent voice from the companies which must funnel a piece of their revenue into it – but how, exactly, will the administration of this $300 million money pot change as compared to the old CTF?
The BDUs (Rogers, Shaw, Bell, et al), which have to contribute 5% of their revenues to this fund to create Canadian content challenged the way it was run almost three years ago and said they should have more…
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WHILE THE TV, CABLE and telecom industries are bogged down once again in regulatory minutiae, Mike Lee has many other things on his plate.
The chief strategy officer at Rogers Communications, both the biggest wireless and cable company in Canada, is not thinking much about wireless phones or cable these days. Instead, he’s up to his neck in the real time web as the CEO of Rogers-funded start-up Thoora.
“I’m spending 100% of my time on new growth,” said Lee in an interview with Cartt.ca. “I’m actually not that tied into cable or wireless.”
Being Canadian regulated industries, the growth yet…
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TORONTO – New wireless entrant DAVE Wireless has signed a multi-year roaming agreement with Rogers Wireless to provide its future customers with nationwide wireless voice and data services.
"As part of our promise to deliver value, simplicity and flexibility to our customers, we needed a high-quality partner to provide our customers voice and data roaming services when they travel outside our coverage areas”, said president Dave Dobbin in the announcement. “That is why, when securing a national roaming partner, we chose Rogers – their network is compatible with our 3G network and will allow us to offer the attractive services…
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