RBC signs with Olympic Broadcast Media Consortium

TORONTO - Canada’s Olympic Broadcast Media Consortium has signed a “significant” multi-platform sponsorship agreement with RBC for the Vancouver 2010 Olympic and Paralympic Winter Games.The deal gives RBC execlusivity in the financial instituion products and services category across the Consortium’s suite of English and French television, radio and digital assets, as well as print, leading up to and during the Games and the Olympic Torch Relay.“This partnership is one of the most integrated and robust media sponsorship agreements ever in Canada for an Olympic Games,” said Keith Pelley, president of the Consortium, in the announcement. “The customized package includes an...