TORONTO – Rogers is launching a new marketing campaign in support of its LTE network accompanied by the tagline Get Blown Away by Rogers LTE.
The campaign includes a direct-to-consumer challenge, the Rogers Blown Away Speed Challenge, where Canadians are encouraged to test Rogers LTE experience against other carriers using devices like the Samsung Galaxy S4 and LG G2. Activated at select Cineplex and Rogers retail stores nationally, the speed challenge aims to create a tangible network experience where customers can experience the LTE speeds for themselves.
To support the launch, Rogers has developed a speed challenge video…
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TORONTO – Rogers Communications has created a new operating unit called Rogers Data Centres and will open a new flagship data centre in Calgary early next year.
The company said Wednesday that its Calgary facility will open in January, 2014 with 80,000 square feet of raised space, state-of-the-art and highly efficient cooling systems, world-class security measures, 24/7 support, and will meet Uptime Institute's Tier III standards. Rogers also said that it has expanded its Edmonton facility with approximately 6,000 square feet of newly-constructed raised floor space.
Earlier this year, Rogers bought Blackiron Data, Pivot Data Centres…
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TORONTO – What is the best way to offer choice to your customers when the very act of choosing is personal and subjective?
That was the basis of a panel entitled ‘Packaging Flexibility: Customer Choice vs. Brand Investment’ at the CTAM Canada Broadcaster Forum held Wednesday in downtown Toronto. And that panel, a mix of broadcasters and distributors moderated by Rogers’ senior vice-president of content David Purdy, all agreed that Canadians’ ability to choose their own television channels was inevitable, whether mandated by the government, the Regulator, or driven by consumer demand.
“This…
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CALGARY – Rogers cable customers can get the ‘plane’ truth with the launch of the WestJet Channel on channel 206.
From now through February 2nd, viewers will be enticed to fly to some of the company’s sunny destination including Grand Cayman, Bermuda, Puerto Plata, Holguin and St. Martin-St. Maarten. Cameras will also capture ground crews preparing the airline's 737 aircraft for take-off as they load baggage and push the aircraft back prior to taxiing to the runway.
Over the course of the channel's 13-week run, viewers will have the opportunity to participate in Twitter…
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DID THAT HEADLINE get your attention? I can already hear irritated e-mails disputing that claim being tapped out in response, but bear with us for a few paragraphs.
“What!?” some of those running popular specialty video brands might be asking, “Isn’t Galaxie just that group of sleepy music channels which are a throw-in with everyone’s digital cable box?” Well, they may be a value-add which come automatically with most digital TV subscriptions, but some comprehensive recent measurement shows the suite of music channels (anywhere from 40 to 100, depending on the BDU) is anything but sleepy. This is…
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TORONTO – Under creditor protection since September, wireless carrier Mobilicity has won Ontario Superior Court of Justice approval to pursue the formal sale of the company.
On Wednesday, the company’s debtors received a sale procedure order from the court approving the sale of “substantially all of the business and assets or shares” of the company (known legally as Data & Audio Visual Enterprises, or DAVE).
Click here for all the documents related to the Mobilicity creditor protection and sale process.
Any parties interested must formally declare their intentions to the sellers by December 2,…
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TORONTO – With the Ontario chapter of SCTE growing to more than 500 members since its inception in mid-2003, making it the second-largest chapter membership in North America, it is now calling for board nominations to maintain the chapter’s strong leadership.
Bylaws require six board members, elected for two-year terms, with three board members replaced each year in order to provide continuity. Joe Caruso, D’Arcy Brown and Scott McPhail will reach the end of their two-year terms on December 31, 2013.
Joe Ciccone, Ivan Novello and Chris Skarica will remain on the Board until…
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TORONTO – Rogers is offering four new monthly U.S. Travel Packs designed to make roaming even easier and more affordable for its customers.
Valid for up to one month, the packs are aimed at customers travelling to the U.S. for longer periods of time or who want a combination of voice, text and data all in one package. Options include two talk and text only packs for $20 or $40, and two packs that include either 200 MBs or 500 MBs of data, for $40 or $80, respectively.
Customers who elect not to purchase a…
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OTTAWA – Use it or lose it. That was the gist of Industry Minister James Moore’s message to Canadian spectrum holders on Thursday.
Following up on a Throne Speech promise that Canadians living in rural areas have greater access to high-speed Internet services, Minister Moore said that Industry Canada will begin renewing 2300 MHz and 3500 MHz spectrum licences next March, but will deny extension requests from holders whose licence conditions – especially deployment – have not been met.
"Our government will only renew spectrum licences for those holders that have met all conditions of licence. Those that have not used the…
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TORONTO – Rogers Cable is introducing an app that provides on-screen entertainment suggestions based on customers' real-time viewing.
Integrated into the TV viewing experience and accessible in a variety of non-intrusive ways, the Recommendation App for NextBox recommends similar programs based on what customers are currently viewing or just finished watching. Recommendations are accessed in PVR mode, On Demand, through search or live TV listings.
Rogers said that app highlights include:
– Press the "Info" or "Guide" buttons on the remote, scroll over to the information icon and a prompt will appear;
-…
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