Broadcasters hope Canadians get Tuned In to see themselves on February 6th

A UNIQUE 30-SECOND spot began airing across most Canadian TV channels last week trumpeting how much Canadians love television, while promoting a new iOS and Google app which, it appears, will let some individual Canadians get on TV on February 6th.While the whole industry has so far been pretty tight-lipped about the initiative, the ad and the app have been put together by the Television Bureau of Canada and its member companies. The raison d’etre of TVB (whose members count most of the channels available to Canadians, except for Corus Entertainment’s, Quebecor’s TVA and its French specialties and some other...