Bell hires Lucy Collin as VP marketing and innovation for integrated sales

TORONTO – Bell Media announced Monday it has hired Lucy Collin as vice-president, marketing and innovation – integrated sales for English Canada. Reporting to Luc Sabbatini, president, Bell Media Sales, Collin (a former Rogers executive, most recently as the former publisher of Marketing Magazine), will oversee the marketing strategy for Bell Media Sales, as well as advise on Bell Media Sales’ brand execution, the company said.“Marketing and innovation are at the core of our integrated sales team’s strategy, and having a highly skilled professional like Lucy join our ranks will help solidify our business vision,” said Sabbatini. “Her great knowledge...