TORONTO – Bell Media announced Monday it has hired Lucy Collin as vice-president, marketing and innovation – integrated sales for English Canada. Reporting to Luc Sabbatini, president, Bell Media Sales, Collin (a former Rogers executive, most recently as the former publisher of Marketing Magazine), will oversee the marketing strategy for Bell Media Sales, as well as advise on Bell Media Sales’ brand execution, the company said.
“Marketing and innovation are at the core of our integrated sales team’s strategy, and having a highly skilled professional like Lucy join our ranks will help solidify our business vision,” said Sabbatini. “Her great knowledge of the industry in English Canada will be of benefit to clients across all of our platforms – TV, Radio, OOH, and Digital, as well as Bell Media Mix.”
In her new capacity, Collin (pictured) will leverage her creativity and network of business relationships to develop leading-edge strategies and initiatives to strengthen the position of Bell Media Sales as the leader of a constantly-evolving industry, reads the press release. She will also be responsible for trade sponsorship and advertising initiatives in English Canada. To serve advertisers on a national scale, Collin will closely with Nathalie Doré, vice-president, marketing and innovation – integrated sales for the Bell Media Sales team in Québec.
“Bell Media’s innovative multiplatform vision is perfectly suited for my approach to marketing,” said Collin. I am thrilled to be a part of this passionate team, and look forward to contributing my experience and skills to achieve their mission.”
Prior to her stint with Marketing Magazine, she held management positions in sales and marketing for the CBC and Corus Entertainment. She also sits on the boards of the Broadcast Research Council of Canada, the Canadian Advertising Museum, and the 30th anniversary gala of the National Advertising Benevolence Society (NABS), among other organizations.
