TORONTO – Anyone looking for an insiders guide to feature filmmaking in Canada can now just point and click.
Women in Film and Television – Toronto, along with the Directors Guild of Canada – Ontario, have launched www.canadianfilmmaker.com, "a first-ever resource for Canadian filmmakers and a unique, one-stop online guide," says the press release.
The site will officially launch at WIFT-T’s 2006 Toronto International Film Festival Reception on Sunday, September 10 at the Park Hyatt Toronto.
Canadianfilmmaker.com was developed with the Ontario Trillium Foundation and a host of industry and government partners. It clearly explains the business of feature filmmaking…
Continue Reading
TORONTO – On air, on broadband, on wireless, steady viewers of CTV will surely get to know the new Ford Edge, no matter what screen they watch.
Ford Motor Company of Canada is the first advertiser to take advantage of CTV’s new multiplatform distribution strategy, "combining the reach of conventional television advertising with an innovative and targeted digital media campaign," says today’s press release.
Besides over-the-air traditional advertising, the car company has bought space and time on broadband via CTV’s broadband network, and on mobile, through the channel’s mobile video news service, currently available on Bell Mobility cell phones.
On…
Continue Reading
IN APRIL OF THIS YEAR, A&E Networks was the first of the American cable channels to reveal their "upfront" presentation to throngs of media buyers, advertising executives and other assorted folk.
I wasn’t there, of course, but I’m sure it was a slick presentation with some of the stars of all of its cool new – if a bit jarring – programming. (When you’re used to "Biography" and "Murder She Wrote" reruns, shows like Gene Simmons’ Family Jewels and Criss Angel: Mindfreak seem a little out there for A&E.)
What was notable in the Broadcasting & Cable report…
Continue Reading
OTTAWA – The CRTC called for a TV policy review because of the dramatically shifting nature of the broadcast and distribution industry. But, says Telus, it is this uncertainty created by the ongoing shifts that means conventional broadcasters’ requests for a wholesale fee for carriage should be carved out of the review for consideration separately.
Canadian broadcasters have long lusted after the type of wholesale subscriber fees that grow the bank accounts of Canadian specialty services. The over-the-air broadcasters been consistently refused since they already make hundreds of millions off of advertising, the conventional channels are must-carries…
Continue Reading
WITH THE SALE OF DELTA Cable to Persona Communications, a cable era continues to draw to a close.
The era, of course, is that of the independent, local cable operator. Delta is one of several to be sold (pending CRTC approval) in the past 12 months. Besides Delta, Persona recently purchased Northern Cablevision of Grande Prairie, Alta., and Shaw Cable has been on a bit of a buying spree lately, gobbling up small cablers like Pemberton Cable, Saltspring Cable, Whistler Cable and Norcom Telecommunications.
So, the shock of the Delta announcement (first reported by…
Continue Reading
OTTAWA – Since Canadian broadcasters may be dramatically affected by some of the recommendations in the Telecom Policy Review Report published earlier this year, the Canadian Association of Broadcasters has petitioned Industry Canada for formal talks.
A letter sent August 10 and released Friday says: "The CAB strongly recommends that Industry Canada undertake formal consultations with Canada’s private broadcasters before acting upon any recommendations that would have a direct or indirect impact on the operations of broadcasters and/or the achievement of Canada’s broadcasting policy objectives. We would also recommend that Canadian Heritage be involved in the policy discussions."…
Continue Reading
TORONTO – Keying off an internal CableLabs research paper, a Wall Street Journal report said yesterday that cable operators may need to spend billions on more rounds of network upgrades.
The newspaper story (subscription required) quoted the leaked document from Cable Television Laboratories – the cable industry’s R&D and specifications arm – saying that broadband video growth at places such as Google and YouTube, coupled with the multibillion-dollar spend by Verizon to get fibre to the premises and roll out digital television, will require CableLabs members to dig into their wallets for yet another rebuild.
The story also…
Continue Reading
MONTREAL – It’s a three-pronged marketing attack that will build usage of MSN Messenger, tally up data usage on Bell Mobility and sell Gap clothes.
OZ, the Montreal-based facilitator announced the “Stay Connected, Stay in Style” promotion this week. For a limited time, consumers have a chance to win one of five $1,000 shopping cards from Gap or a new Samsung A900 mobile phone.
“Just as fashion is an expression of individuality and style, so is the mobile phone,” said Dimitrios Papadogonas, senior brand manager, Gap Canada. “With more consumers personalizing and customizing their mobile phones, it is the…
Continue Reading
SIGNIFICANT. MARKET. POWER.
Those three words appear all through the Telecom Policy Review Report, which Cartt.ca has covered at length. According to my search of that document, the three words appear together 62 times, and a further 65 as its SMP acronym.
When reading that huge report, it’s easy to see how SMP was and is a very big deal to its authors. The Telecom Policy Review Panel was very conscious of the concept and how the companies with SMP might still have to be watched. It’s a key concept of the report.
But you wouldn’t know it from…
Continue Reading
VANCOUVER – Telus made three new pledges to its customers Wednesday.
Saying it "is reinforcing its commitment to bringing the wireless industry’s best experience to clients, the western telco announced its Future Friendly Promises. "Built on three pledges – a dependable network, fast client service, and cool new phones – Telus’ Future Friendly Promises are set to raise the bar for client service in the wireless industry," says the press release.
“Telus, as the top-ranked wireless carrier in Canada, has a long track-record of leading the industry in client satisfaction. We are committed to maintaining this reputation and backing…
Continue Reading
