CTV edges Ford into its multiplatform world

TORONTO – On air, on broadband, on wireless, steady viewers of CTV will surely get to know the new Ford Edge, no matter what screen they watch.Ford Motor Company of Canada is the first advertiser to take advantage of CTV's new multiplatform distribution strategy, "combining the reach of conventional television advertising with an innovative and targeted digital media campaign," says today's press release. Besides over-the-air traditional advertising, the car company has bought space and time on broadband via CTV's broadband network, and on mobile, through the channel's mobile video news service, currently available on Bell Mobility cell phones. On broadband,...