MARKETING: A mobile fashion statement with Bell, MSN and The Gap

MONTREAL – It's a three-pronged marketing attack that will build usage of MSN Messenger, tally up data usage on Bell Mobility and sell Gap clothes. OZ, the Montreal-based facilitator announced the “Stay Connected, Stay in Style” promotion this week. For a limited time, consumers have a chance to win one of five $1,000 shopping cards from Gap or a new Samsung A900 mobile phone. “Just as fashion is an expression of individuality and style, so is the mobile phone,” said Dimitrios Papadogonas, senior brand manager, Gap Canada. “With more consumers personalizing and customizing their mobile phones, it is the must...