OTTAWA – A perfect storm for mobile advertising in Canada is brewing as a result of growing smartphone penetration and increasing mobile data traffic, said Brian Segal, VP of sales for comScore Inc. at the Canadian Wireless Telecommunication Association’s Wireless Technology Showcase on Tuesday.
“The theory of it is that smartphone penetration will lead to mobile media usage which will lead to increased content, which will lead to increased revenues which will lead to increased content, which will lead to increased usage. We’re going into what we call the perfect storm,” he said during a luncheon session titled, The Canadian…
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OTTAWA – Wind Mobile used a wireless event in Ottawa on Tuesday to reinforce the view that it needs access to more spectrum and a better regime for tower and cell site sharing.
Speaking on a wireless technology panel at the Canadian Wireless Telecommunications Association’s Wireless Technology Showcase, Ante Rupcic, VP of core networks for Wind Mobile, said it needs access to large chunks of spectrum during the next round of licensing.
“It’s essential that we, too, get a fair stake of additional spectrum. Again, not these small chunks of spectrum, it has to be reasonable bands, reasonable channel…
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OTTAWA-GATINEAU – The CRTC’s new policy on vertical integration, released late Wednesday, tries hard to balance the wants of Canadian television viewers with the commercial demands of the country’s largest vertically integrated broadcasters and television distributors, and the needs of the smaller and independent ones.
Following a five day long hearing in June, the new policy offers flexibility to the likes of Bell Media, Rogers Communications, Shaw Communications and Quebecor Media, but also includes a number of safeguards and a code of conduct.
Highlights of the new policy include:
– Companies are prohibited from offering television programs on an exclusive basis to…
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OTTAWA – Industry Minister Christian Paradis opened the Wireless Canada Technology Showcase 2011 earlier today, but missed a prime opportunity to talk up the federal government’s digital economy strategy.
The Minister instead chose to toe the Conservative Party line, noting how the federal government is moving away from stimulus spending to spending restraint and providing tax cuts to businesses.
“Our agenda will shift emphasis away from stimulus and toward careful, considered and prudent action with a view to restraining government expenditures”, he said during his opening keynote address at the event.
But nothing about its digital economy plan.
He then described a vision for Canada where its digital infrastructure is…
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TORONTO – ACTRA has reached a tentative settlement with the Association of Canadian Advertisers and the Institute of Communication Agencies to renew the national commercial agreement (NCA).
The NCA is the industry standard collective agreement that governs the production of commercials in Canada. The deal was struck Monday night with the assistance of a mediator following five months of bargaining, and ACTRA members will vote on the terms of the new agreement in the upcoming weeks. If the tentative settlement is ratified, the new agreement will go into effect on October 31, 2011.
“We are pleased to have reached an agreement…
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MONT TREMBLANT – Wandering around (and around) the small, but sold-out trade show floor at the Canadian Cable Systems Alliance on Monday yielded many tales of growth and development, some of which are new, others a bit better-known.
Then in the evening, the Alliance handed out its annual supplier of the year and member of the year awards and honoured a couple of others as well. The CCSA’s 2011 member of the year, a company which “stood above the crowd,” said CCSA president and CEO Alyson Townsend is Co-operative de Cablodistribution de l’Arriere Pays (which serves the Charlesbourg and Lac-Saint-Charles…
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TORONTO – New independent broadcaster Hollywood Suite added to its senior management team Monday, just months before the planned launch of its four HD movie services.
Ellen Baine was named VP programming, Jeremy McCarthy is director of business sevelopment and Kerry Connelly is director of marketing. Additional appointments include Erich Neher as program manager, Ross Finkelstein as program coordinator and Sean O’Neill as producer/editor.
A 33 year veteran of the Canadian broadcast industry, Baine was vice-president of programming at CHUM Television before providing consulting services to media companies such as Obelysk Group, Descriptive Video Works, GlassBox Television and Bluepoint Investments.
McCarthy (pictured below with…
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OTTAWA – Industry Minister Christian Paradis will open the Wireless Canada Technology Showcase 2011 in Ottawa next Tuesday, and Cartt.ca will be there too.
Presented by the Canadian Wireless Telecommunications Association (CWTA), the event is an interactive exposition where attendees will experience first-hand how the wireless industry is revolutionizing the delivery of healthcare and accessibility services, mobile commerce applications and world-leading broadband connectivity to Canadians.
Four main exhibition pavilion will be organized along four main tracks – M-Health, Accessibility, M-Commerce and Broadband – and each track will also feature interactive product and service demonstrations, panel discussions and senior telecom industry guest speakers.
The Wireless…
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MONTREAL – Bell Mobility launched its 4G LTE wireless network service Wednesday in Toronto, Mississauga, Hamilton, Kitchener-Waterloo and Guelph.
LTE (short for the 4th Generation ‘Long Term Evolution’ mobile standard) offers data speeds as fast as 75 megabits per second (Mbps) and typical speeds ranging between 12 and 25 Mbps. As the standard and products evolve, Bell said that speeds are expected to increase to as fast as 150 Mbps.
Available for both business users and consumers, 4G LTE from Bell offers HD quality on-line TV and video; wireless video conferencing and chat with quality previously available only on wireline or…
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MARKHAM, ON – TVC Canada has inked an exclusive relationship with test and measurement company JDSU.
Effective immediately, TVC Canada is offering JDSU’s line of broadband HFC test solutions which includes field meters for triple play digital and analog services testing, plus return path monitoring and video monitoring.
"JDSU provides best-in-class test equipment for the HFC network – from the headend to the node and onto the customer premises”, said Luc Morissette, TVC Canada’s VP of sales and business development, in the announcement. “This is the industry’s premier test solution line, and we are thrilled to be tasked with expanding JDSU’s…
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