CWTA 2011: We need to whip up the mobile advertising storm in Canada: comScore

OTTAWA - A perfect storm for mobile advertising in Canada is brewing as a result of growing smartphone penetration and increasing mobile data traffic, said Brian Segal, VP of sales for comScore Inc. at the Canadian Wireless Telecommunication Association’s Wireless Technology Showcase on Tuesday.“The theory of it is that smartphone penetration will lead to mobile media usage which will lead to increased content, which will lead to increased revenues which will lead to increased content, which will lead to increased usage. We’re going into what we call the perfect storm,” he said during a luncheon session titled, The Canadian Mobile...