TORONTO – Quebecor, Rogers, the Globe and Mail, and Yahoo are among the digital media companies that have signed on to adhere to new standards developed by GroupM that measure viewability for digital advertising in Canada.
The media agency group said Tuesday that it is contracting viewability terms that far exceed Canadian industry standards into all trading deals for its clients. The agreements establish the duration and percentage of a display or video ad that must be visible before it will be counted as an impression and paid for by the clients of GroupM's agencies.
For display advertising, GroupM insists…
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Hearing starts Monday
TORONTO — CRTC commissioners have a lot of reading ahead of them, judging by the hundreds of submissions already made to the Commission’s review of basic telecommunications services, from industry players, consumer organizations, end-user businesses, and local and provincial governments. Then there are the thousands of individual consumers who have submitted questionnaires related to their usage of telecom services.
(Ed note: This is a re-post of a story we ran in February previewing the 14-day hearing that begins Monday. Cartt.ca will have daily coverage of the hearing, which will be available to hear…
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TORONTO – CTAM Canada has tweaked its mission statement and membership rules to open the door to employees of satellite and IPTV companies operating in the CRTC-regulated television environment.
The organization, which was geared to cable companies, content providers, and others who supply products and services to the cable industry, said that the changes “will provide increased focus to the industry organization's education and research initiatives and result in a more inclusive space in the advancement of industry solutions and best practices”.
It’s new mission statement reads:
CTAM Canada is the television industry association focusing on the advancement of content distribution across…
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MONTREAL – Former Radio-Canada exec Marie-Philippe Bouchard has been named CEO at TV5 Québec Canada.
Starting Monday, Bouchard (pictured) will be responsible for all aspects pertaining to the management of the TV5 and Unis TV channels as well as its subsidiary Épilogue Services Techniques Inc. Her main responsibilities will include strategic development as well as developing and maintaining a harmonious relationship with governmental institutions plus a variety of partners in the industry and in the Francophone community.
Bouchard has worked at Radio-Canada for close to 30 years, the last six as CEO first for strategic development and then for music and…
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OTTAWA – Turns out it takes more than TV critics to get your series discovered these days amid the multitude of digital choice and platforms out there.
It takes partnerships, between broadcasters and producers, especially at early stages of production, and even between publicity, marketing and digital teams at a broadcaster. So a panel on discoverability at the Prime Time conference in Ottawa said Thursday
Mark Bishop, co-CEO and executive producer at marblemedia, insisted the indie producer routinely meets with sales, marketing and digital media teams at networks to build champions for his series in the organization. However, he added producers…
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OTTAWA – The days of a siloed approach to advertising in the digital and linear TV environments are coming to an end, according comments at a session on the evolution of advertising at the Canadian Media Producers Association (CMPA) annual Prime Time in Ottawa event.
Barb McKergow, head of marketing ventures at Shaw Media, noted that while the broadcasters and producers may have drawn a line in the sand on the TV and digital platforms front, viewers have a different viewpoint. She described the experience as “fluid” and that consumers don’t really see two screens. From an advertising agency standpoint,…
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OTTAWA – There can be little doubt that digital platforms and their subscription-based business models are having an impact on traditional television, but a group of Canadian media leaders argued that the future of TV is going to be a mix of digital and conventional, supported by a pure advertising-based model or one that combines advertising and subscriptions.
“The future is not ad-free. From our point of view that’s a key piece of the content monetization puzzle,” said Barbara Williams, president of Shaw Media, and executive VP of broadcasting. “There will be subscription models, there will be some advertising models,…
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OTTAWA – High levels of personal debt and limited job prospects are affecting Canadian consumers' ability to afford their current telecom services, according to The Conference Board of Canada.
The report Canada’s Telecommunications Industry: Industrial Outlook Autumn 2015 says that consumers may choose to limit their services and options in order to keep their telecom spending under control, especially with increases in wireless prices surpassing inflation.
The pace of growth in Canada's telecommunications industry has slowed remarkably in recent years, from an increase of more than 4% in 2010 to a mere 0.4% per cent in 2015. According to the…
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GATINEAU – Many parties to the CRTC’s local and community TV consultation have proposed funding approaches (each with their own acronyms we’re having trouble keep track of) which could financially support these struggling services. Rogers Communications Inc. has now joined them, unveiling its own approach to a local programming fund.
In its appearance before the Commission on Thursday, the media and communications giant argued while it still prefers its original proposal calling for greater flexibility to move local programming funds from larger to smaller markets, it offered up another model that it says is workable and would provide financial benefits…
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GATINEAU – The second day of the CRTC hearing into local and community TV delved more into the details of how alternative financing and community TV could be help fix the local TV problem. Some argued that more money is needed to fund local TV and others said that community TV has the wherewithal to take the financial reins from their broadcast distributor masters and control much more of their own content creation.
The Canadian Association of Community Television Users and Stations (CACTUS) noted in its opening remarks that its $150-million Community Media Access Fund (CAMF) proposal could team community…
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