PTiO: Discoverability starts with collaboration to target audiences

OTTAWA – Turns out it takes more than TV critics to get your series discovered these days amid the multitude of digital choice and platforms out there.It takes partnerships, between broadcasters and producers, especially at early stages of production, and even between publicity, marketing and digital teams at a broadcaster. So a panel on discoverability at the Prime Time conference in Ottawa said ThursdayMark Bishop, co-CEO and executive producer at marblemedia, insisted the indie producer routinely meets with sales, marketing and digital media teams at networks to build champions for his series in the organization. However, he added producers can...