HALIFAX – EastLink will use MPEG-4 video compression technology in all of its broadcast and on-demand HD services to offer improved video quality and increased network capacity to its customers.
The move comes after the Halifax-based MSO conducted successful trials in test markets across Canada using Motorola’s MPEG-4 services.
“With the adoption of MPEG4 technology, we are capable of delivering the highest quality video our customers have come to expect while continuing to lead the industry in HD, 3D, and OnDemand content availability”, said EastLink president and COO Deborah Shaffner, in the announcement. “Our customers will also enjoy significantly increased…
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TORONTO – Rogers Media has kicked off a national marketing campaign in support of new channel FX Canada that is launching Monday at 9pm ET/PT (8CT, 7MT).
Headlining the campaign is a promotional stunt for the comedy series Wilfred which will see “dogs” infiltrate markets including Toronto, Calgary and Vancouver. From public transit to city corners to sporting events, the dogs will be integrated in daily commuter activities in promotion of the critically-acclaimed series.
Rogers is also airing targeted television promos showcasing the channel’s programming on its networks and channels, in addition to 30-second radio spots and 10-second tags. Print ads are…
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GATINEAU – Rogers Communications says the cost and effort required to implement equal access for a wireless CLECs is not worth imposing a similar regulatory requirement on other wireless service providers (WSPs).
Speaking during the second day of the CRTC’s hearing into the interconnection regimes, Rogers VP of regulatory telecommunications David Watt said it’s time for the Commission to allow WSPs to connect to local exchange carriers (LECs) on a shared-basis and benefit from bill and keep, yet not be required to implement equal access for long distance services.
This would constitute a fourth way for WSPs to connect to LECs,…
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TORONTO – Canadian telephone companies long sought a way to deliver a TV experience to their customers.
Bell Canada opted early on for a satellite solution, having come to realize during many technical trials during the 1990s that delivering a quality TV experience on par with what cable could offer was still years away.
Other Canadian telcos continued to test the delivery of digital television signals using various technological options through the 1990s and early 2000s. Cost, inefficient compression technology, and the physical limitations of the telco plant all held back viable solutions to the telephone company’s missing link when it…
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HALIFAX and TORONTO – EastLink has will use analysis and commission calculation products from Scorecard Systems in an effort to deepen its customer insight.
The Toronto-based business intelligence company will provide “one version of the truth” across all of EastLink’s departments to provide a deeper level of understanding around customer behaviour patterns, while automating the commission process.
“The Scorecard solution allows us to better understand how we can continue to refine the customer experience in both our traditional and soon-to-be launched wireless operations,” said EastLink president and COO, Deborah Shaffner, in the announcement. “Our data quality, integrity and speed of reporting…
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HALIFAX – EastLink has put the finishing touches on a slate of 3D programming that is set to debut in October.
New content availble through EastLink OnDemand will include the premiere of the Hollywood blockbuster The Green Lantern 3D, and the James Cameron produced Sanctum 3D. EastLink president and COO Deborah Shaffner hinted that there will be more 3D movies, programs and sporting events to come.
"Our research shows that 3D TVs are becoming increasingly popular," Shaffner said in Thursday’s announcement. "As our customers have been investing in this technology, we have been proactively preparing to deliver the best 3D programming experience. We…
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HALIFAX – EastLink has launched world news channels CNN International, Al Jazeera English, and Bloomberg Television in HD and SD.
Al Jazeera English and Bloomberg Television are available individually, and all three are available in a new theme package called EastLink World News.
"We are always listening to our customers to understand how we can deliver the content they want," said EastLink president and COO Deborah Shaffner, in Friday’s announcement. "Our customers have told us how important access to international news coverage is to them. We are excited to launch these channels giving our customers new and different perspectives regarding world…
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ANTHONY LACAVERA CARRIES two BlackBerrys with him wherever he goes. One is a Wind Mobile handset, of course. The other, Rogers (with the logo scratched off).
The Globalive chairman and Wind Mobile CEO wants to make sure wherever he goes, he can do a real-time comparison of his own of his company’s network performance versus the Canadian mobile market leader, via his own handset. Just last week he was doing that in Kitchener-Waterloo, Wind’s newest market.
In a couple of years, he hopes to be able to do the same thing in many more places using a more robust bit…
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TORONTO and HALIFAX – EastLink has selected Ericsson to build the backbone of its new mobile broadband network which is scheduled to launch next year.
The two companies confirmed Wednesday that Ericsson has signed a four-year agreement as the sole vendor for EastLink’s core and radio access networks, using HSPA+ and next generation technologies. Ericsson will deploy its multi-standard radio base station RBS 6000, circuit switched and packet networks including evolved packet core and operation support systems, and professional services.
The new network, currently under construction by EastLink, is being designed to accommodate consumer demand for high-speed data transmission to and…
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HALIFAX – EastLink is offering its customers from coast-to-coast an easy and cost-effective solution to quadruple the storage capacity of their DVRs.
Subscribers can now purchase an eSATA compatible external storage device at a consumer electronics store, plug it in to their DVR and follow a single onscreen prompt to increase their storage. EastLink says its DVR Expander technology enables customers to save all of their favorite programs without having to worry about filling their DVR.
Once installed all recorded programs are saved to the external drive, which, in most cases more than quadruples the DVR’s storage capacity says EastLink. In…
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