EastLink wants to know its customers a little better

HALIFAX and TORONTO – EastLink has will use analysis and commission calculation products from Scorecard Systems in an effort to deepen its customer insight. The Toronto-based business intelligence company will provide “one version of the truth” across all of EastLink’s departments to provide a deeper level of understanding around customer behaviour patterns, while automating the commission process. “The Scorecard solution allows us to better understand how we can continue to refine the customer experience in both our traditional and soon-to-be launched wireless operations,” said EastLink president and COO, Deborah Shaffner, in the announcement. “Our data quality, integrity and speed of...