Marketing campaign, two month freeview, bolsters FX Canada's launch

TORONTO – Rogers Media has kicked off a national marketing campaign in support of new channel FX Canada that is launching Monday at 9pm ET/PT (8CT, 7MT). Headlining the campaign is a promotional stunt for the comedy series Wilfred which will see “dogs” infiltrate markets including Toronto, Calgary and Vancouver. From public transit to city corners to sporting events, the dogs will be integrated in daily commuter activities in promotion of the critically-acclaimed series. Rogers is also airing targeted television promos showcasing the channel’s programming on its networks and channels, in addition to 30-second radio spots and 10-second tags. Print ads...