TORONTO – CBC/Radio-Canada has named Catherine Patry as director, marketing and business-to-business communications for its Media Solutions Group.
Patry, pictured, previously held various management roles in marketing and communications at Telus for nearly eight years. Prior to that, she worked for the advertising agencies Bleublancrouge and Taxi.
Reporting directly to Media Solutions’ general manager and chief revenue officer Jean Mongeau, Patry’s mandate is to elaborate marketing, commercialization and B2B communications strategies aimed at CBC/Radio-Canada’s clients and business partners in the advertising sales and distribution areas.
“Catherine is a seasoned marketer with a strong knowledge of our business environment,” said Mongeau in Tuesday’s…
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OTTAWA – Canada’s broadcasters aren’t about to give up spectrum and go through another digital upgrade again without being paid for moving – and believe some of the funds coming from the next big wireless auction must be re-directed towards a new local television production fund.
First comments were due into Industry Canada Wednesday on its consultation into repurposing the 600 MHz band – the slice of spectrum upon which much of the country’s TV signals ride.
While most agree that harmonizing our bandwidth plan framework with the United States is a good idea, independent broadcasters and vertically integrated media and…
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OTTAWA – A group representing distributors of Canadian feature films believes Canada’s broadcast regulator should do more to help foster the growth of Canada’s movie industry.
The Canadian Association of Film Distributors and Exporters (CAFDE) and one of its members, Elevation Pictures, told a House of Commons committee Monday that there is a role for the CRTC to play to spur demand for Canadian feature films, possibly through a quota system imposed on broadcasters or by bringing so-called over-the-top (OTT) content providers under the regulator’s jurisdiction.
“One of the most difficult challenges we face is that these OTT services…
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OTTAWA – More flexible deal making, predictable and long-term funding for CBC/Radio-Canada and a light hand from the broadcast regulator are key to ensure Canadian content can be successful, achieve scale and make it on the international market, according to a panel of broadcast industry executives at the Canadian Media Production Association’s annual Prime Time conference.
In the opening panel session called Getting Ahead of Change, Bell Media president Kevin Crull noted that getting international success for Canadian content and the financing of big expensive projects will only come from having a solid domestic market, which is being destabilized by…
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TORONTO – Faced with an increasing number of streaming audio services and mobile radio apps competing for space on the dashboards of modern cars (not like the one on the right!), traditional radio broadcasters need to aggressively promote their AM/FM stations as the first choice for their listeners’ in-car entertainment.
That was the advice of digital radio experts and one automotive technology planner who spoke about the opportunity that the connected car has for radio broadcasters at last week’s Future of Radio & Audio Symposium, organized by the North American Broadcasters Association and held in downtown Toronto’s Glenn…
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OTTAWA – Nearly four in ten Canadian Anglophones now connect their TV to the Internet, a trend that continues to grow, says a new report from Media Technology Monitor (MTM).
The Media Adoption Report for Fall 2014 provides an overview of the latest trends in media technology adoption and use, offering a high-level look at the penetration of technologies, including traditional, Internet and mobile platforms for audio and video. This tracking report also organizes technologies based on their stage of consumer adoption, from innovative, emerging, expanding, maturing and declining technologies.
Highlights from the report include:
– Mobile devices…
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TORONTO – DHX Television has joined Canadian publishers Post Media, Yellow Pages and The Chronicle Herald as the newest members of Canada's Premium Audience Exchange (CPAX).
CPAX bills itself as the premier access point to top tier real time English and French digital inventory in Canada. Established by CBC/Radio-Canada, Rogers and Shaw in 2011, its automated platform delivers scalable reach and granular targeting from one convenient touch-point and now boasts more than 100 premium sites on the exchange. CPAX is powered by Index Exchange, a neutral and transparent exchange layer that enables publishers to sell their ad impressions in real-time.
"Since…
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TORONTO – CBC has integrated its media groups under the banner CBC & Radio-Canada Media Solutions.
According to the announcement, CBC/Radio-Canada business partners will benefit from the expanded reach of this integrated media group, the only one of its kind whose full-service offering now covers TV (conventional networks and specialty channels), radio, and digital platforms – all in both official languages and right across Canada.
“Combining its media offerings with its proven expertise in business development, product integration, and content marketing/distribution, CBC/Radio-Canada is now be in a position to provide expert consulting that’s in a class by itself across Canada and…
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OTTAWA – CBC/Radio-Canada president and CEO Hubert Lacroix says he wants a challenge.
After his appearance before the Standing Senate Committee on Transportation and Communications as part of its study on the issues facing the public broadcaster, Lacroix said Tuesday that CBC/Radio-Canada has already made “enormous strides in maximizing our resources and streamlining our operations in order to invest in the future”, but it wants, and needs, to do more.
“Don’t shrink us to mediocrity, challenge us to be great”, he said in a statement. “Give us the basic tools to compete in the world and we will shine.”
According to Lacroix, CBC/Radio-Canada's…
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THERE WAS TOO MUCH symbolism to ignore with the choice of London, Ont., as the place where CRTC chairman Jean-Pierre Blais chose to begin dismantling simultaneous substitution and to shift the ground under Canadian TV companies, forcing the vertically integrated behemoths to ask themselves this question: “Why do we need to own media companies?”
Blais spoke in London a week ago to make three announcements, two of which were decisions from the Commission’s Let’s Talk TV hearing held in September 2014.
London is generally acknowledged as the first city in Canada to get cable over 60 years…
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