Freedom’s subscriber acquisition plan includes bundling: Peladeau

By Ahmad Hathout Quebecor executives said Thursday that they’ve been okay with forgoing revenue in a strategy to capture customers, which includes lower prices and competitive international roaming packages on the road toward bundled home internet with its newly acquired Freedom brand. Freedom last year introduced a $50 “unlimited” talk and text plan with 40 GB of LTE data that can be used across Canada and the United States. It later launched a $65 global roaming plan that covers 73 destinations. Hugues Simard, Quebecor chief financial officer, acknowledged the loss of revenue there but said the benefit has been “significant...