Telus's newest Stream+ offering latest in broader bundling strategy to drive down churn

Company reported 17 per cent higher net income in the quarter By Ahmad Hathout Telus executives said Friday they are not satisfied with where their churn numbers are and are seeking to aggressively bundle products to further reduce the rate of defections from the company. Last month, the Vancouver-based telecom launched its latest version of its Stream+ product, which bundles three popular streaming services. The telecom’s latest version bundles Netflix, Disney+, and Amazon Prime Video in one package at a reduced rate compared to if a customer were to buy the individual services separately. Telus executives said Thursday that this...