In post Rogers-Shaw merger market, competitors talk bundling strategy

By Ahmad Hathout TORONTO – Executives from the largest telecoms said Wednesday that they are seeing more bundled services as the current and future competitive play in a post Rogers-Shaw merger market. Doug French, Telus executive vice president and chief financial officer told TD Securities telecom analyst Vince Valentini that the Vancouver-based telecom’s strategy of driving more fibre in its footprint has enhanced the quality of its bundling strategy – the practice of reducing prices by selling more than one service, such as mobile wireless and internet. French said that the company hasn’t seen a change in Rogers’s networks in...