Radio / Television News

GM Optimum rolls out ads-on-demand campaign

MONTREAL – GM Optimum announced today it is launching a “telescopic” advertising campaign on etc.tv’s ads-on-demand network in Quebec. Developed by Cossette Media, the campaign allows TV viewers to connect... Continue Reading

ANALYSIS: Is this hearing too big?

OF ALL THE CONFLICTING complaints we’ve heard so far about the hearing still ongoing in Gatineau which will decide the future policies to govern specialty channels and BDUs, the question... Continue Reading

An NFB strategic plan for a digital era

TORONTO – Recognizing that the digital transformation is changing fundamentally how audiences consume and interact with audiovisual media, the National Film Board of Canada (NFB) announced a new five-year Strategic... Continue Reading

The CAB is moving

OTTAWA – The Canadian Association of Broadcasters is moving to a new home this week. As of April 28, the CAB’s offices will be located at 700-45 O’Connor St., Ottawa,... Continue Reading

Discovery Channel sprouts new eco-site

TORONTO – It’s fitting that DiscoveryChannel.ca chose Earth Day to launch ExpeditionGreen.ca, its new environmental adventure site. Discovery Channel Canada calls ExpeditionGreen.ca the brand’s “new online destination for adventure-based eco-content.”... Continue Reading