Radio / Television News

Film trailer “roadblocks” CTV properties


TORONTO – Alliance Films kicked off the marketing campaign for a new film in an interesting new way on Monday: it purchased a “roadblock” across a suite of CTV broadcast and on-line properties.The buy saw the two-minute trailer for the new Michael Moore movie Capitalism: A Love Story premiere on seven CTV specialty channels as well as CTV.ca at approximately the same time, between 10 and 10:15 p.m. ET. “We believe using CTV’s broadcast and digital assets simultaneously for this one-of-a-kind execution will certainly generate ‘word-of-mouth’ amongst Canada’s movie-goers,” said Frank Mendicino, SVP of marketing for Alliance Films, in the press...