Team Canada scrimmage piques interest in Olympic hockey

TORONTO – A scrimmage between Team Canada’s red and white teams saw 40,000 unique visitors to “digital hubs” CTVOlympics.ca and RDSolympiques.ca to follow the single-camera, natural-sound live stream last Thursday.In addition, 56,000 unique readers followed an exclusive live blog featuring members from Canada’s Olympic broadcast media consortium, while approximately 13,000 user comments were submitted throughout the scrimmage.“The appetite for men’s Olympic Games hockey is staggering”, said Keith Pelley, president of Canada’s Olympic broadcast media consortium, in a statement. “With little promotion of the live stream, we were able to generate significant traffic to our websites, confirming that CTVOlympics.ca and RDSolympiques.ca are...