LAST FALL, JUST BEFORE THE annual onslaught of new television programming was scheduled to air, a few friends and I discussed cutting the cord. One couple said they were doing... Continue Reading
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform... Continue Reading
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is... Continue Reading
SOON AFTER THE INTRODUCTION of TV in the late 1940s and early ’50s, came the 30-second commercial spot. It became the standard of television advertising and, despite complaints about its... Continue Reading