Investigates

Are consumers kicking the TV habit and cutting the cord? Yes, more than the numbers show


LAST FALL, JUST BEFORE THE annual onslaught of new television programming was scheduled to air, a few friends and I discussed cutting the cord. One couple said they were doing it in mid-September. Another said they weren’t going to give up cable altogether, but they were going to trim. The third set, my husband and I, didn’t say anything. We had already shaved to a basic package plus kids’ programming.Fast-forward a few weeks. The ones who planned to trim, did. They had wanted to switch carriers too, but when they tried, they were seduced by a better deal with their...