Fans are driving major change at Sportsnet

By Amanda OYE

TORONTO – Change is in the air at Rogers Sports and Media’s Sportsnet. In the span of about a month the network relaunched its Sportsnet Now app, launched a new multiplatform audio content strategy, debuted a new interactive studio (above) and hired an executive producer of sports betting content. “Our mission really is to serve the fan and allow them to consume the content they want when and where they want,” said Sportsnet president, Bart Yabsley in an interview with Cartt.ca. “That’s a complicated question in today’s world, and that’s why we’re making the changes we want to make, but serving...