Sportsnet launching new multiplatform audio content Oct. 4 (updated)

New content replaces traditional radio lineup in Toronto TORONTO — Rogers Sports and Media’s Sportsnet announced today it is launching new multiplatform audio content on Monday, Oct. 4 that will feature both new and familiar names and voices. Sportsnet’s new audio strategy is designed to provide a “flexible slate of programming that caters to fans’ personal interests,” says a press release. “Whether on live radio or on-demand podcasts, Sportsnet’s new audio content plans replace the traditional radio lineup in Toronto in favour of seasonal, sport-specific and spontaneous programming so that fans can consume the content that matters most to them...